1. Present the
salesperson as a more credible body of
knowledge.
2. Supplements your salesperson's delivery
and increases the prospect's retention.
3. Present your company in a product
(service) position so as to appear more
favorable than competition.
4. Leads your salesperson (particularly the
newer one) through structured methodology.
5. Aids your salesperson in gathering
information/data for needs assessment.
6. Utilizes key words and phrases which have
predictable verbal and emotional responses.
7. Defines your company's current status,
history, size, stability, etc.
8. Stimulates your prospect's concentration
on one idea at a time.
9. Elicits responses from your prospects
which affirm and confirm the salesperson's
presentation.
10. Includes the use of "Cue lines" at the
bottom of most pages which carry your
salesperson from one page to another without
hesitation. |