Are you looking to get more bang out of your marketing buck? With marketing budgets through the roof, it is vital to look for inexpensive ways to promote your products and services to your customer base.
Here are a few recommendations:
Utilize the Energy Savers Booklet in your marketing efforts.
There are two ways you can do this effectively:
- Procure a bulk supply of the energy savers booklet for as little as 65 cents per copy. Have your salespeople bring a copy with them into the home to reinforce the value behind your product(s). Incorporate the booklet into your sales scripting so that it becomes second nature in the home.
- Download a copy of the free PDF of the energy savers booklet and design an e-mail campaign around the importance of saving energy in the home. The law of reciprocity states that when you provide someone with an item of value at no cost, they will frequently “return the favor” by buying from you, or at the very least request more information about what you have to offer.
Make social media a priority in your business
It shouldn’t be the priority in your marketing efforts, but make no mistake about it, if you are not participating in social media you are falling behind your competitors. I am going to devote more time in later blog posts to social media, but for now, if you haven’t joined the social media landscape because it feels overwhelming, try to participate in at least one network. If you are in the home improvement industry, facebook is a great place to start.
Create a page promoting your business, and try and model your approach similar to what other successful home improvement companies are doing.
Follow our lead
Do you have a blog in your business? There is no better method of communicating with your customers and prospects than through a corporate blog. Unlike e-mail or snail mail you do not have to concern yourself with becoming part of the marketing clutter, because the individual has taken the time to visit your site to read your material, and in many cases they will subscribe to your blog so that they can receive updates as to when the next post is written.
Are you looking to improve your search engine ranking? Unlike websites that remain static, blogs are constantly being updated, so they are valued highly by search engines.
Traditional forms of media should not be abandoned, but they should be supplemented by new age, less expensive marketing tactics if your goal is to reach every prospect in a cost-effective manner.