3 Low-cost Marketing Tactics

Are you looking to get more bang out of your marketing buck? With marketing budgets through the roof, it is vital to look for inexpensive ways to promote your products and services to your customer base.

Here are a few recommendations:

Utilize the Energy Savers Booklet in your marketing efforts.

There are two ways you can do this effectively:

  1. Procure a bulk supply of the energy savers booklet for as little as 65 cents per copy. Have your salespeople bring a copy with them into the home to reinforce the value behind your product(s). Incorporate the booklet into your sales scripting so that it becomes second nature in the home.
  2. Download a copy of the free PDF of the energy savers booklet and design an e-mail campaign around the importance of saving energy in the home. The law of reciprocity states that when you provide someone with an item of value at no cost, they will frequently “return the favor” by buying from you, or at the very least request more information about what you have to offer.

Make social media a priority in your business

It shouldn’t be the priority in your marketing efforts, but make no mistake about it, if you are not participating in social media you are falling behind your competitors. I am going to devote more time in later blog posts to social media, but for now, if you haven’t joined the social media landscape because it feels overwhelming, try to participate in at least one network. If you are in the home improvement industry, facebook is a great place to start.

Create a page promoting your business, and try and model your approach similar to what other successful home improvement companies are doing.

Follow our lead

Do you have a blog in your business? There is no better method of communicating with your customers and prospects than through a corporate blog. Unlike e-mail or snail mail you do not have to concern yourself with becoming part of the marketing clutter, because the individual has taken the time to visit your site to read your material, and in many cases they will subscribe to your blog so that they can receive updates as to when the next post is written.

Are you looking to improve your search engine ranking? Unlike websites that remain static, blogs are constantly being updated, so they are valued highly by search engines.

Traditional forms of media should not be abandoned, but they should be supplemented by new age, less expensive marketing tactics if your goal is to reach every prospect in a cost-effective manner.

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

Chuck Cometti, General Manager
RbA of Central New York

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

OUR PARTNERS

Get a FREE 30 Minute Consultation A FREE GIFT
Call Us Now