3 Low-cost Marketing Tactics

Are you looking to get more bang out of your marketing buck? With marketing budgets through the roof, it is vital to look for inexpensive ways to promote your products and services to your customer base.

Here are a few recommendations:

Utilize the Energy Savers Booklet in your marketing efforts.

There are two ways you can do this effectively:

  1. Procure a bulk supply of the energy savers booklet for as little as 65 cents per copy. Have your salespeople bring a copy with them into the home to reinforce the value behind your product(s). Incorporate the booklet into your sales scripting so that it becomes second nature in the home.
  2. Download a copy of the free PDF of the energy savers booklet and design an e-mail campaign around the importance of saving energy in the home. The law of reciprocity states that when you provide someone with an item of value at no cost, they will frequently “return the favor” by buying from you, or at the very least request more information about what you have to offer.

Make social media a priority in your business

It shouldn’t be the priority in your marketing efforts, but make no mistake about it, if you are not participating in social media you are falling behind your competitors. I am going to devote more time in later blog posts to social media, but for now, if you haven’t joined the social media landscape because it feels overwhelming, try to participate in at least one network. If you are in the home improvement industry, facebook is a great place to start.

Create a page promoting your business, and try and model your approach similar to what other successful home improvement companies are doing.

Follow our lead

Do you have a blog in your business? There is no better method of communicating with your customers and prospects than through a corporate blog. Unlike e-mail or snail mail you do not have to concern yourself with becoming part of the marketing clutter, because the individual has taken the time to visit your site to read your material, and in many cases they will subscribe to your blog so that they can receive updates as to when the next post is written.

Are you looking to improve your search engine ranking? Unlike websites that remain static, blogs are constantly being updated, so they are valued highly by search engines.

Traditional forms of media should not be abandoned, but they should be supplemented by new age, less expensive marketing tactics if your goal is to reach every prospect in a cost-effective manner.

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

Chuck Cometti, General Manager
RbA of Central New York

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

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