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An Interesting Exercise

Some years ago, while head of Surfa Shield Institute, I decided to do a test to see whether our franchisees were actually reading the mail that they received. I sent out a 3-page memo to the over 30 franchisees except an integral part was missing. There was no second page…

Out of this large number, only 3 actually responded. Was it because they skimmed the memo and didn’t actually read it? No, because at the bottom of page 3, I gave brief mention of a $100 prize that one of the franchisees would win that had been explained in detail on page 2. Had they skimmed the memo they certainly would have noticed this.

So what does this mean? In all likelihood, the large majority of these franchisees never read the memo.

The reason I bring this up is twofold:

  1. I wonder if your employees are doing the same thing. Be proactive and run tests like this in your business to show your employees the importance of inter-office communication and how messages can be lost when a lack of attention is given.
  2. I encourage you to continuously follow up through different marketing channels with your prospects and customers because there is a good chance they are not seeing your message the first couple of times that it is sent.

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

Chuck Cometti, General Manager
RbA of Central New York

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

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