An Interesting Exercise

Some years ago, while head of Surfa Shield Institute, I decided to do a test to see whether our franchisees were actually reading the mail that they received. I sent out a 3-page memo to the over 30 franchisees except an integral part was missing. There was no second page…

Out of this large number, only 3 actually responded. Was it because they skimmed the memo and didn’t actually read it? No, because at the bottom of page 3, I gave brief mention of a $100 prize that one of the franchisees would win that had been explained in detail on page 2. Had they skimmed the memo they certainly would have noticed this.

So what does this mean? In all likelihood, the large majority of these franchisees never read the memo.

The reason I bring this up is twofold:

  1. I wonder if your employees are doing the same thing. Be proactive and run tests like this in your business to show your employees the importance of inter-office communication and how messages can be lost when a lack of attention is given.
  2. I encourage you to continuously follow up through different marketing channels with your prospects and customers because there is a good chance they are not seeing your message the first couple of times that it is sent.

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

Chuck Cometti, General Manager
RbA of Central New York

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

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