Audios and Videos and Books, Oh My!

Okay, so that’s a take off on Dorothy’s line from the Wizard of Oz. But this isn’t Oz, this is the 21st Century and audios and videos and books (especially e-books and audio books) are becoming a much bigger force then radio, television, cable and satellite radio and TV and the traditional bookstore trade book.

Sure, there are still millions of people who can’t/won’t give up the traditional ink on paper printed book. But, as the Baby Boomer generation is aging, the media the Baby Boomers grew up with are also aging. Technology has grown at an unprecedented rate since personal computers became a household word. The Internet has only been widely known and acknowledged for about 15 years. There are now over 1.5 billion brains around the world who are connected to and use the Internet in their daily work and personal lives. The Internet is the fastest growing and biggest networking opportunity that has ever been created. It grows exponentially by the day.

Broadcast radio, television and the cable and satellite services are finding competition with the Internet constantly eroding their market shares. The number of radio stations going off the air is growing each year. Smaller TV stations are following suit. The cable companies are in the Internet provider telecommunications businesses. The wired telephone companies are losing subscribers by the thousands to the wireless networks. And, of course, newspapers by the scores are turning off their presses and shutting the doors.

So, what does this mean for the home improvement industry? Very simple. While you still have some viable radio, TV, cable and newspaper advertising media, you should use them. However, as the population ages and the “new order” takes their place as the primary consumers of home improvements, you need to explore new approaches to reaching these upcoming generations. The use of podcasts and vidcasts, blogging and e-books and other forms of audio, video and reading materials for both wide broadcast and targeted narrowcasting on the Internet require your attention. People are learning, information gathering and being entertained in new ways. Having a Web site is not enough anymore.

At Dave Yoho Associates, we are using more and more of these new media and methodologies and seeing, not only growing acceptance by the public, but also measurable effectiveness.

To discuss how you can expand your outreach by applying these new methodologies and media for your business, contact Ed Helvey at DYA and explore how you might use these changes to grow your business.

Ed Helvey
Audio, Video and Publishing Consultant/Producer

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic 

Daniel Green, Sr. Vice President

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million 

Wendy Patterson, Co-Owner
Patterson Homes & Construction

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to 

Dave Cerrone, President
Fitch Construction

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and 

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing 

Rick Otto, VP of Sales
Coach House Garages

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful 

Ken Sherman, Owner
Brookstone Windows & Doors


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