Audios and Videos and Books, Oh My!

Okay, so that’s a take off on Dorothy’s line from the Wizard of Oz. But this isn’t Oz, this is the 21st Century and audios and videos and books (especially e-books and audio books) are becoming a much bigger force then radio, television, cable and satellite radio and TV and the traditional bookstore trade book.

Sure, there are still millions of people who can’t/won’t give up the traditional ink on paper printed book. But, as the Baby Boomer generation is aging, the media the Baby Boomers grew up with are also aging. Technology has grown at an unprecedented rate since personal computers became a household word. The Internet has only been widely known and acknowledged for about 15 years. There are now over 1.5 billion brains around the world who are connected to and use the Internet in their daily work and personal lives. The Internet is the fastest growing and biggest networking opportunity that has ever been created. It grows exponentially by the day.

Broadcast radio, television and the cable and satellite services are finding competition with the Internet constantly eroding their market shares. The number of radio stations going off the air is growing each year. Smaller TV stations are following suit. The cable companies are in the Internet provider telecommunications businesses. The wired telephone companies are losing subscribers by the thousands to the wireless networks. And, of course, newspapers by the scores are turning off their presses and shutting the doors.

So, what does this mean for the home improvement industry? Very simple. While you still have some viable radio, TV, cable and newspaper advertising media, you should use them. However, as the population ages and the “new order” takes their place as the primary consumers of home improvements, you need to explore new approaches to reaching these upcoming generations. The use of podcasts and vidcasts, blogging and e-books and other forms of audio, video and reading materials for both wide broadcast and targeted narrowcasting on the Internet require your attention. People are learning, information gathering and being entertained in new ways. Having a Web site is not enough anymore.

At Dave Yoho Associates, we are using more and more of these new media and methodologies and seeing, not only growing acceptance by the public, but also measurable effectiveness.

To discuss how you can expand your outreach by applying these new methodologies and media for your business, contact Ed Helvey at DYA and explore how you might use these changes to grow your business.

Enthusiastically,
Ed Helvey
Audio, Video and Publishing Consultant/Producer

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

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