Back from Chicago: Wrapping Up Our Latest Summit

Last week’s Home Improvement Profitability Summit was a huge success and we would like to thank all of our Sponsors as well as the 140 attendees which represented over 100 companies from the home improvement industry.

The 2-day event has left our administrative staff deluged with questions and feedback regarding specific topics that were covered and how they will affect our industry in the forthcoming year.

Over the next few months we will review these items, as well as some of the critical topics that were covered at the event – – for those of you that were not able to make it.

The program was organized in a “panel” format. Each panel had between 2 and 4 presenters, and after all of the presentations were concluded there was ample time for a long Q&A session. Here is a quick summary of what took place:

  • I presented briefly on the state of the home improvement industry, and gave the calculations for our recommended pricing formula.
  • Three of our Senior Account Executives: David Alan Yoho, Brian Smith and Jerry Rott gave their insights as to what they are seeing in the industry. This was of particular interest to the attendees as each account executive has a bird’s eye view from the number of client visits that they conduct on an annual basis.
  • David, who is recognized as one of the foremost canvassing experts within the industry presented on the challenges that you need to overcome within your operation to run a successful canvassing program.
  • Brian then presented on the misconceptions regarding homeshows and events, as well as the recommendations that we give our clients regarding them. For an example on how to run a successful event, check out this video from Joe Talmon who is the President of Larmco Windows.
  • Ron Sherman, who is the President of Ron Sherman Productions discussed the state of the advertising industry, and the effectiveness of per-inquiry advertising.
  • Todd Bairstow, the founder of Keyword Connects discussed the value of Internet leads, and how they vary depending upon the market you live in.
  • Jesse Cory, the CEO of Ohm Creative Group, touched on the effectiveness of online web forms, video and sweepstakes.
  • Chris Marentis, the CEO of GenNext Media, discussed the importance of integrating all of your Internet marketing methods to achieve rapid results.
  • My son, Brad, delved into the rise of social media, and how you utilize these new-age tools to achieve leads and customers.
  • Tim Musch, who is the Director of Development for MarketSharp, explained the value of asset recovery, particularly in terms of e-mail marketing.
  • Jack Price, the Director of Coaching & Development for CallSource, presented on the need for marketing efficiency, and explained what call tracking (and other forms of media) will accomplish for your business.
  • George Faerber, the Co-owner of Faerber’s Bee Window concentrated on Google Analytics, and how to best utilize this free program in your business.
  • My son David returned to discuss the importance of scripting among your marketing staff.

In the next blog posting I will wrap up the summary of the event, as well as share some pictures from the program.

Also, keep in mind that our next Management program will be held September 14th & 15th, 2010 in Baltimore, MD. This Summit will be held in conjunction with The Remodeling Show (sponsored by Hanley-Wood), and information regarding the content for the program should be available within the next few weeks.

If you would like us to pre-register you for the event please contact us at admin@daveyoho.com.

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

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