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Capturing Prospects From Your Website

Prospect capture forms have gotten to be the norm on websites for years now. The “hook” frequently goes something like this: “Sign up today for our free newsletter, e-book, or demo CD” and the prospect is thus induced to enter in their contact information in order to ascertain the “free” materials.

This is an excellent way to build an e-mail or mailing list for future use in your campaigns.

However, what I don’t see a lot of websites doing is incorporating the capture form into their home page. For example, what you will typically see is something like the following: “Click here to sign up for our free newsletter!”

Why would you make the prospect take an extra step in signing up for your product/service? Furthermore, why would you want to take him off of your home page?

A better example of a capture form is one where the prospect can simply see the offer as soon as they come on to the company website and enter in their information immediately.

Also, don’t forget to place this form “above the fold” on your website. What this means is that it is visible as soon as the website appears on the screen, and no scrolling down is required to view it.

If you follow these steps I can guarantee that your conversion rate will increase dramatically and the goal of building your list will be achieved at a much faster rate.

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

Chuck Cometti, General Manager
RbA of Central New York

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

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