Category: Uncategorized


Q&A From June 2017 Webinar

We recently held a webinar entitled “Is the Cost of Lead Development Helping or Hurting Your Bottom Line?” We received an abundance of questions for the speakers: Dave Yoho, Chris 

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Forty Years of Progress

It is abundantly clear that this is an industry on the move! Forty years ago the home improvement industry was struggling to reach a projection of $2 billion annual gross 

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Q&A From March 2016 Webinar

The following questions were left over from our most recent webinar on lead management and diversification: Q: How do you isolate those who are “not now” leads – how do 

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What is a Salesperson?

A salesperson is often a pin on a map or a name on a monthly report to the sales manager, an enigma to non-salespeople, a bookkeeping item called “cost-of-selling” to 

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Recover Your Cancellations

Let me start this posting with a powerful statement: “A well-defined cancel/save procedure can recover 25 to 30% of rescinded contracts.” In one of my last columns I wrote that 

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Q&A From June 2015 Webinar

Building rapport with prospects continues to be one of the biggest issues in the industry, which is why it was addressed during our latest home improvement webinar. As always there 

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I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful 

Ken Sherman, Owner
Brookstone Windows & Doors

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