Data-Driven Decision Making

Today, technology has made more data available than ever before.  If you choose, you can arrange your data, to understand quickly, every detail of both the people that became customers and those who didn’t.

What are your answers to the following:

  • Can you group your customers by occupation, or by the companies for whom they work?
  • Can you define your customers by home value or income?
  • Can you identify the average sale based on home value or income?
  • Can you examine declined finance orders by area or income?  Most of all, do you have this information, also based on those that did not buy?
  • Do you survey, by an outside company each of your customers enabling you to understand their feelings about the many important factors of their buying experience with your company?
  • Do you survey those customers that did not keep their appointment, those that cancelled or for any reason did not become a customer?

If your answer is no! you may be squandering opportunities created by inquiries.

The highest percentage of home improvement companies, even the aggressive marketers, actually work with little data compared to other industries.

The good news is your competitors are probably just as lax.  Depending on the lead source and the efficiency of the “lead setting” they may have as low as a 40 to 50% issue rate for canvass leads. In addition, 60 to 80 or as high as 90% for shows/events, media or SFI leads. How do they measure revenue loss or develop the means of creating a reissued lead? For the most part, many do not. You can separate and elevate your company far above your competitors with data-driven decision making for every aspect of your company.

These techniques are called “information management”. It’s time for the home improvement industry to leverage available data and manage the information for better decision making, growth and profitability.  Imagine, a college junior or senior working as an intern for $16 per hour, 20 hours per week, providing you with the information that will help you make your business jump ahead of the competition.

Now, that’s knowledge you could readily use and get a jump on your competition immediately!

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

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