Data-Driven Decision Making

Today, technology has made more data available than ever before.  If you choose, you can arrange your data, to understand quickly, every detail of both the people that became customers and those who didn’t.

What are your answers to the following:

  • Can you group your customers by occupation, or by the companies for whom they work?
  • Can you define your customers by home value or income?
  • Can you identify the average sale based on home value or income?
  • Can you examine declined finance orders by area or income?  Most of all, do you have this information, also based on those that did not buy?
  • Do you survey, by an outside company each of your customers enabling you to understand their feelings about the many important factors of their buying experience with your company?
  • Do you survey those customers that did not keep their appointment, those that cancelled or for any reason did not become a customer?

If your answer is no! you may be squandering opportunities created by inquiries.

The highest percentage of home improvement companies, even the aggressive marketers, actually work with little data compared to other industries.

The good news is your competitors are probably just as lax.  Depending on the lead source and the efficiency of the “lead setting” they may have as low as a 40 to 50% issue rate for canvass leads. In addition, 60 to 80 or as high as 90% for shows/events, media or SFI leads. How do they measure revenue loss or develop the means of creating a reissued lead? For the most part, many do not. You can separate and elevate your company far above your competitors with data-driven decision making for every aspect of your company.

These techniques are called “information management”. It’s time for the home improvement industry to leverage available data and manage the information for better decision making, growth and profitability.  Imagine, a college junior or senior working as an intern for $16 per hour, 20 hours per week, providing you with the information that will help you make your business jump ahead of the competition.

Now, that’s knowledge you could readily use and get a jump on your competition immediately!

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

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