How to Monitor Your Online Reputation

Last week I received notice that a company in Australia was selling our material on eBay. They cleverly packaged it with other people’s recordings and renamed the product so as not to make it too obvious that they were an unauthorized reseller.

We went through the proper channels to file a complaint online and within one business day the seller’s profile had been removed from eBay.

A few years back we would have had to rely on someone who purchased the product online to contact us directly, and there is a strong likelihood that we would never discover what was occurring (particularly since the company resides in Australia).

So how did we find out about this and resolve it so quickly?

We sign up for a service called Google Alerts that assists us in monitoring our online reputation.

All you need is a google account to get started – then – choose the search terms that are most important to your company or brand name and decide how often you would like these results to be delivered to you. Google will do the rest. The service will scour the Internet looking for any mention of your search term and will report it back to you in an e-mail.

Do you want to know if you are being slandered online? Google Alerts can help you with that.

Do you want to monitor your competition? It can help you in this area.

Or maybe you are considering breaking into a new market and want to know what the primary characteristics are – – It can certainly assist with this.

The only limit to the service is the creativity of the search terms that you come up with.

If this sounds too much like an endorsement that is because – – it is….How important is it to protect your brand name?

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

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