If You Want to Stay Positive – – Stop Reading the Newspaper

The media purveys doom and gloom and some of those you consider your prospects may have bought in.  However, the majority of homeowners continue to live the good life. Don’t allow you and your salespeople to develop an attitude which while unsupported can nonetheless have an effect on sales volume?

It is true that lead intake is suffering.  So examine the two concepts of marketing.  Most people engage in “take”, relying on getting more or better leads than their competitors; often overlooking the other option, “make” marketing.  Where canvassing turns into creating instead of looking, where salespeople are taught to take nebulous leads and process them into sound prospects and reliable sales volume.

Energy conservation – green marketing – maintenance control – upgrading – space expansion – think about these as the positive desires of your prospects.  Then examine how these important concepts can be implanted into your marketing and sales messages and stop buying into the media message of doom and gloom.  It is not factually supported.

Our economy will continue to support aggressive and creative marketing and sales techniques.  When you get negativity from your prospects who place reliance on the media, use facts and supportive selling techniques, support your prospects with a positive attitude.  Teach it, train it and have your salespeople in turn instill this feeling and belief into everyone with whom they come in contact.

A recent survey indicates that a majority of home improvement companies are either slightly off or dead even with last years’ volume.  Twenty percent of the respondents were ahead of last year in both volume and profitability.  It is essentially up to you to decide which camp you are in.

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and 

Michael James, CEO
Classic Exteriors

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to 

Dave Cerrone, President
Fitch Construction

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing 

Rick Otto, VP of Sales
Coach House Garages

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without 

Chuck Cometti, General Manager
RbA of Central New York

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

OUR PARTNERS

Get a FREE 30 Minute Consultation A FREE GIFT
Call Us Now