If You Want to Stay Positive – – Stop Reading the Newspaper

The media purveys doom and gloom and some of those you consider your prospects may have bought in.  However, the majority of homeowners continue to live the good life. Don’t allow you and your salespeople to develop an attitude which while unsupported can nonetheless have an effect on sales volume?

It is true that lead intake is suffering.  So examine the two concepts of marketing.  Most people engage in “take”, relying on getting more or better leads than their competitors; often overlooking the other option, “make” marketing.  Where canvassing turns into creating instead of looking, where salespeople are taught to take nebulous leads and process them into sound prospects and reliable sales volume.

Energy conservation – green marketing – maintenance control – upgrading – space expansion – think about these as the positive desires of your prospects.  Then examine how these important concepts can be implanted into your marketing and sales messages and stop buying into the media message of doom and gloom.  It is not factually supported.

Our economy will continue to support aggressive and creative marketing and sales techniques.  When you get negativity from your prospects who place reliance on the media, use facts and supportive selling techniques, support your prospects with a positive attitude.  Teach it, train it and have your salespeople in turn instill this feeling and belief into everyone with whom they come in contact.

A recent survey indicates that a majority of home improvement companies are either slightly off or dead even with last years’ volume.  Twenty percent of the respondents were ahead of last year in both volume and profitability.  It is essentially up to you to decide which camp you are in.

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

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