If You Want to Stay Positive – – Stop Reading the Newspaper

The media purveys doom and gloom and some of those you consider your prospects may have bought in.  However, the majority of homeowners continue to live the good life. Don’t allow you and your salespeople to develop an attitude which while unsupported can nonetheless have an effect on sales volume?

It is true that lead intake is suffering.  So examine the two concepts of marketing.  Most people engage in “take”, relying on getting more or better leads than their competitors; often overlooking the other option, “make” marketing.  Where canvassing turns into creating instead of looking, where salespeople are taught to take nebulous leads and process them into sound prospects and reliable sales volume.

Energy conservation – green marketing – maintenance control – upgrading – space expansion – think about these as the positive desires of your prospects.  Then examine how these important concepts can be implanted into your marketing and sales messages and stop buying into the media message of doom and gloom.  It is not factually supported.

Our economy will continue to support aggressive and creative marketing and sales techniques.  When you get negativity from your prospects who place reliance on the media, use facts and supportive selling techniques, support your prospects with a positive attitude.  Teach it, train it and have your salespeople in turn instill this feeling and belief into everyone with whom they come in contact.

A recent survey indicates that a majority of home improvement companies are either slightly off or dead even with last years’ volume.  Twenty percent of the respondents were ahead of last year in both volume and profitability.  It is essentially up to you to decide which camp you are in.

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

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