If You Want to Stay Positive – – Stop Reading the Newspaper

The media purveys doom and gloom and some of those you consider your prospects may have bought in.  However, the majority of homeowners continue to live the good life. Don’t allow you and your salespeople to develop an attitude which while unsupported can nonetheless have an effect on sales volume?

It is true that lead intake is suffering.  So examine the two concepts of marketing.  Most people engage in “take”, relying on getting more or better leads than their competitors; often overlooking the other option, “make” marketing.  Where canvassing turns into creating instead of looking, where salespeople are taught to take nebulous leads and process them into sound prospects and reliable sales volume.

Energy conservation – green marketing – maintenance control – upgrading – space expansion – think about these as the positive desires of your prospects.  Then examine how these important concepts can be implanted into your marketing and sales messages and stop buying into the media message of doom and gloom.  It is not factually supported.

Our economy will continue to support aggressive and creative marketing and sales techniques.  When you get negativity from your prospects who place reliance on the media, use facts and supportive selling techniques, support your prospects with a positive attitude.  Teach it, train it and have your salespeople in turn instill this feeling and belief into everyone with whom they come in contact.

A recent survey indicates that a majority of home improvement companies are either slightly off or dead even with last years’ volume.  Twenty percent of the respondents were ahead of last year in both volume and profitability.  It is essentially up to you to decide which camp you are in.

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

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