It’s History . . .

That’s right! The 2009 Home Improvement Economic Summit Conference is now part of the history books of our industry. On April 1st and 2nd, about 100 industry leaders representing the manufacturers, retail sellers, installers, trade media and providers of ancillary services to our industry, gathered at the Westfields Conference Center in Chantilly, VA. Additionally, we had industry experts who specialize in this industry in attendance and as speakers. They included an economist, a corporate lawyer, a CPA, a retail financing specialist, an energy specialist, an advertising specialist and Internet marketing specialists. This was a singularly powerful information event.

In future postings of this blog, you’ll read pieces of some of the massive body of information. But, to start off, here is a short piece from my opening remarks as I challenged those in attendance to participate with an open mind and be ready to consider new ideas during these critical times.

Abraham Maslow, a noted behaviorist who developed the theory known as “the hierarchy of needs,” also studied the concept of accepting new information. He concluded that you and I are at the top of our game when we reach that level when we are aware of – most – or almost all available knowledge in our chosen field. Maslow called this achievement our conscious competency. This is a time when you really know – and you know that you know – that you know. We’ve all been there.

Yet, Maslow dashes our hopes when he concludes that at this point in your learned process, you also measure any new information against that which you already know, thus, judging what is new – and most frequently settling for – what you already know.

Do not let it be denigrated or neutralized by the critical nay-sayers or the prophets of doom who permeate our sight and sound each day.

Some of these are in your own organizations or your circle of friends – while others are in the media – they, who by sight and sound, present themselves as expert prognosticators in a format where opinions are projected as facts.

The entire Summit Conference was recorded by Oakhill Press and is being produced into an eleven CD package with nearly 12 hours of vital information for anyone in the home improvement industry. There will also be a twelfth CD that will contain all of the PowerPoint presentations, some supplemental material and a special one hour bonus audio program. You can go to our Web site at www.daveyoho.com or call our office at (703) 591-2490 for more details.

Best regards,
Dave Yoho

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

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