At Dave Yoho Associates we have been teaching the value of a structured sales methodology for over 45 years, yet even our best customers have employees working for them that waver from their script. Nowhere is this more damaging than with your sales personnel. Of course, there are always a few cases that buck this trend. One of our clients …
Continue ReadingSome years ago, while head of Surfa Shield Institute, I decided to do a test to see whether our franchisees were actually reading the mail that they received. I sent out a 3-page memo to the over 30 franchisees except an integral part was missing. There was no second page… Out of this large number, only 3 actually responded. Was …
Continue ReadingThere is a lot of great news to report even though we are only 1 month into 2011. Many companies in the industry are already reporting significant growth over 2010. This recent report from the National Home Builders Association echoes these thoughts, while other reports are predicting significant future growth within the industry. However, despite these positive reports, it is …
Continue ReadingAs many of you have heard, President Obama recently visited the factory and retail operation of Thompson Creek Window Company to laud them for increasing their annual revenue by 43% during these trying economic times. Furthermore, they increased their factory work force by an astounding 41%. In an era where many companies have been reluctant to expand their workforce, this …
Continue ReadingThe advent of the New Year brings about resolutions from every corner of the globe. People promise to give up smoking, to lose weight, to go to church more frequently, etc. Resolutions have even been adapted from a business perspective, as companies are known to hold year-end meetings based on the premise of change for the upcoming year. The problem …
Continue ReadingAs a reminder – – we will be closed all of next week in celebration of the holiday season. Should you have a critical issue that needs addressing, we will be checking our e-mail intermittently – the best place to reach us at is admin@daveyoho.com. We hope that you end the calendar year with a flourish and are already in …
Continue ReadingThe following are a list of questions that we received during our recent tele-conference – which were not answered during the call. All names have been kept anonymous per your request and should you have any additional questions feel free to e-mail us at admin@daveyoho.com. Q: Are we required to provide the customer with an accompanying and separate notice of …
Continue ReadingThe Tele-seminar this morning was a rousing success. Comments and follow-up questions are pouring in to our inbox. In an effort to answer many of the questions that we did not get to this morning, we will be posting them in the forthcoming week. Also, we recommend that you pre-enroll for the 2011 Home Improvement Profitability Webinar Series if you …
Continue ReadingYou receive a phone call or letter from the Attorney General’s office in your state indicating an interest in your sales and marketing practices. Are you positive that what you are doing passes the test for acceptable practices in your state? In one state, the Attorney General sent a letter to 30 companies, indicating their alleged use of improper practices. …
Continue ReadingAdaptation seems to be the key to the future. Whether change is good or bad depends in part on how we adapt to it – – but, ready or not, here it comes! The Post Office Get ready to imagine a world without the post office. They are so deeply in financial trouble that there is probably no way to …
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