Over the course of 2010 we have received hundreds of questions at our live events, webinars, tele-seminars and into our office via e-mail. We make every effort to answer these questions as they come in – – however – particularly during our events – we do not get to every question due to time constraints. So, as 2010 is winding …
Continue ReadingWhile many companies that operate within the home improvement industry spend a great deal of effort procuring leads, we find that the management of leads is an area that frequently slips through the cracks. Think of how much time and money are going into lead development – if you are not doing anything to track and monitor these leads then …
Continue ReadingHow closely are you monitoring your finances? When we do an observation for a company within the home improvement industry, one of the first things we take a look at are their financial statements. There is no better way to get a “snapshot” of a company’s financial resources and obligations than by examining a balance sheet. Here are some important …
Continue ReadingAre you looking to get more bang out of your marketing buck? With marketing budgets through the roof, it is vital to look for inexpensive ways to promote your products and services to your customer base. Here are a few recommendations: Utilize the Energy Savers Booklet in your marketing efforts. There are two ways you can do this effectively: Procure …
Continue ReadingMany of you have e-mailed us, asking when we were going to post answers to your questions from our latest home improvement webinar. We appreciate your patience in bearing with us in the production of our latest package as well as the program we put on in Baltimore. In no particular order, here are answers to some of the questions …
Continue ReadingIn-home presentations have evolved over the years. If you are still showing up in the prospect’s home with an over-sized, clunky presentation book then you need to come into the 21st century. This is not a knock against anyone who presents this way, the purpose of this blog posting is to provide you with another alternative that will be easier …
Continue ReadingAfter another exciting profitability summit wrapped up yesterday in Baltimore we would like to take the time to thank all of the people who were involved in making it a success. First of all, we would like to thank the attendees for taking time out of their busy schedule to come to our program. The feedback we received was tremendous …
Continue ReadingEveryone these days is looking to incorporate video into their Internet efforts. With the advent of video e-mail and YouTube, not to mention video being shot directly for corporate websites, there are an abundance of methods to get your message across. The mistake that a lot of companies make is believing that they need to budget thousands of dollars to …
Continue ReadingRegardless of your political beliefs, there is a health care bill which has just passed through Congress that will have an unbelievable impact on our industry. Section 9006 of the new health care bill has a provision requiring every business, charity and even state and local governments to file a 1099 tax form listing every purchase of goods or services …
Continue ReadingThere are those who seem to adapt to the sales role as if they were born for that very reason. There are those who are charismatic, who meet and get along with others easily and those who have the gift of language. To those we believe their form of selling is an art. Despite all the latter, what works best …
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