The last 6 months have been an amazing experience. To have the opportunity to assist in the creation of a new recorded work like The Science of Successful In Home Selling, and then conduct sales seminars around the country on this topic has been tremendous. I can definitively say that I learned as much out of the process as our …
Continue ReadingOne of our business partners recently sent me the following pictures and I thought they might be worth sharing on the blog. They show what can happen when bad capping is used around a window. Clearly the installation job here was extremely poor – – however – – all is not lost for the customer. Here is where the value …
Continue ReadingHopefully you had an opportunity to read part 1 of our wrap-up from the latest home improvement program that we ran in Chicago. Some of the other pertinent topics that were covered at the Summit include: Paul Toub, who is the Vice President of Marketing for Kachina Lead Paint Solutions, discussed the impact of the Lead Paint Act on the …
Continue ReadingLast week’s Home Improvement Profitability Summit was a huge success and we would like to thank all of our Sponsors as well as the 140 attendees which represented over 100 companies from the home improvement industry. The 2-day event has left our administrative staff deluged with questions and feedback regarding specific topics that were covered and how they will affect …
Continue ReadingWant to see some scary figures? According to Gartner Research: 72% of companies stop following up with a prospect after the second contact However, on average, it takes 5 contacts or more to close 81% of prospects These contradictory figures should immediately trigger a warning within your mind, particularly if you have no idea how many times you are following …
Continue ReadingToday, the House of Representatives will unveil their version of the Home Star bill with what appears to have bi-partisan support. The Senate version of the bill, which is not yet introduced and not too dissimilar, is still pending. The positives include the following: Homeowners have to be encouraged to take the necessary steps to reduce wasted energy. The presence …
Continue ReadingThe last topic that was covered at the previous Home Improvement Summit was Internet marketing. This represents a huge opportunity for home improvement professionals moving forward because there is a large sector of the industry that is still not using these tactics effectively. The first speaker on the panel was Tom Audette who is the Business Development Director for Three …
Continue ReadingI just recently returned from Dallas where I conducted a sales seminar on our latest product, “The Science of Successful In Home Selling”. The program kicked off our back to back, three city, live training of this powerful product. The event sold out early and the Hilton Garden Inn in Dallas handled the 125% capacity crowd perfectly. Some of the …
Continue ReadingThe continuing review of the Home Improvement Summit next brings us to what may currently be the biggest opportunity for remodelers and general contractors. Green remodeling is taking the industry by storm as consumers are focusing more on conservation, both for environmental reasons and monetary ones. One of the proponents of this movement within the industry is Terry Ferraro, who …
Continue ReadingWith the ongoing review of the last Home Improvement Summit, let’s continue to look at the benefits of product diversification within your business. The next panelist was Frank Farmer who is the founder and President of American Metal Roofs located in Flint, MI. In 2007, his company was recognized by Inc. Magazine as one of the fastest growing in the …
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