THE SAVVY CONTRACTOR BLOG

Review of the Summit: Product Diversification

In our continuing review of the last Home Improvement Summit, the next topic that was covered was product diversification. In these times of economic uncertainty, diversifying your product line is more important than ever because most home improvement companies cannot rely on just their traditional sources of income. The first presenter was Chris Ripley, who has been involved in the 

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Review of the Summit: Economic Trends and Projections

In the continuing review of last year’s Home Improvement Summit the next topic that was covered was the state of the economy and what is expected to occur in the next few years. To present on this topic we had Dr. Robert Genetski,  who is one of the nation’s premier interest rate forecasters and investment advisors, providing insights to economic, 

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Q&A From Our Latest Webinar (Part 2)

Let’s continue to look at some of the great questions that were submitted during our recent webinar, “The Science of Successful In-Home Selling”. If you did not have the opportunity to read the first Q&A posting from the webinar, make sure to do so by reading the post below this one. Q: What are your impressions of salespeople who are 

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Q&A From Our Latest Webinar

Our recent webinar on “The Science of Successful In-Home Selling” had over 1,000 companies registered.  Some had their entire sales force in a conference room with a screen projection managing the program.  A percentage of the attending companies were smaller contractors; many with little or no sales training.  The majority indicated an eagerness to examine – “best practices” when selling 

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Live From InfusionCon

At the moment I’m out in Arizona attending the annual Infusionsoft user conference for the next two days. For those of you that are not familiar with Infusionsoft, they are the leaders in small business marketing e-mail automation software and over the last two years they have assisted us in transforming our business to react to the changes that our 

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Review of the Summit: Resurgent Remodeling

The keynote address of last year’s Home Improvement Summit was delivered by Rick Strachan who is the Executive Director of Hanley Wood’s Residential Remodeling Group consisting of 12 publications, including Remodeling Magazine and Replacement Contractor.  Since 1992, he has served Hanley Wood, who is one of the top 10 business media firms in the United States. Rick is on the board of Joint Center 

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Review of the Summit: Direct Response Advertising (Part 2)

I am going to continue to review Andrew Gordon’s presentation from last year’s home improvement summit. If you have not already done so make sure to read the first blog posting on direct response advertising. The first three elements of direct response success were having an an attention grabbing device, making an emotional connection with the target and tapping on 

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Review of the Summit: Direct Response Advertising

One of the strongest parts of last year’s Home Improvement Summit was the number of companies who spoke that were from outside the industry.  Each brought a fresh perspective that the attendees took away with them after the program was wrapped up. On the topic of direct response advertising, Andrew Gordon was the speaker. Andrew is the founder and President 

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Review of Last Week’s Webinar

I apologize that it has taken me awhile to post, but we have been swamped with requests as an outgrowth of last week’s webinar. We partnered with Marketsharp and Qualified Remodeler to produce our most heavily attended program to date. In total we had over 1000 registrants – and – – unfortunately many unhappy people who were not able to 

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Review from the Summit: Per-Inquiry Advertising Continued

Ron Sherman was the next featured speaker at the Home Improvement Summit and while he was not able to attend he sent us a video of his presentation to share with attendees. He is the President of the multi-million dollar ad agency, Ron Sherman Advertising, which is headquartered in Little Rock, Arkansas. He specializes in producing programs for the home 

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