THE SAVVY CONTRACTOR BLOG

The Benefits of Social Networking

Social networking has played an integral role in transforming our business. In 2008, we did over 90% of our business offline – – and – – while there are many other factors at play, we are currently doing between 70-75% of our business offline, and we expect this number to keep trending downward. The thing that bothers me most about 

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Review from the Summit: Per-Inquiry Advertising

The next topic that we dealt with during last year’s Home Improvement Summit was per inquiry advertising. The first expert on this issue was Sam Borgia who is the President of the Homeowner Resource Center. He is also a managing partner for Home Lending Corporation and Energy Star Trust. Sam used his background in the home remodeling and lending business 

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Make vs. Take Marketing

Ask a marketing major studying for an undergraduate degree and the interpretation of marketing will be abundant statistical data and case history laden. Ask an MBA candidate with the same major and you will receive a much more sophisticated analysis. In each case, this is preparation for the daunting task of understanding the complexity of marketing, more so in a 

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How to Pre-train Your Sales Force

One of my clients, recently came up with a fantastic way of training his sales force in our methodology. When he hires a new salesperson he issues them a copy of our newest series, The Science of Successful In-Home Selling, but does so without giving them the workbook that normally accompanies it. He then tells them that they have to 

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Attitudes & Affirmations

What are affirmations? I like to define them as positive reinforcements that you give yourself to keep negativity from pervading your daily existence. Here is a partial list of affirmations that I incorporate into my daily life All issues of life, painful and otherwise, are learning experiences. Those who reared you, despite their apparent flaws, were doing the best they 

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How to Monitor Your Online Reputation

Last week I received notice that a company in Australia was selling our material on eBay. They cleverly packaged it with other people’s recordings and renamed the product so as not to make it too obvious that they were an unauthorized reseller. We went through the proper channels to file a complaint online and within one business day the seller’s 

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Review from the Summit: Show & Event Misconceptions / Recommendations

The next section of the Home Improvement Economic Summit focused on shows and events. Two of our Senior Account Executives are experts when it comes to producing a quality event and avoiding some of the key errors that many companies make. My son David began by discussing the misconceptions that many company owners and managers have about shows and events. 

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Review from the Summit: Shows & Events

The next focus of the Home Improvement Economic Summit was on Homeshows & Events. The panel consisted of three experts and we started off with one of the most creative minds in the industry today. Joe Talmon is President of Larmco Windows – an Ohio based company. He is a 22 year veteran of the window and home improvement industry. 

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Review from the Summit: S.F.I. Programs – – The Promise and the Problems (Part 3)

The final presenter on S.F.I. Programs at the Home Improvement Economic Summit was Rob Levin. Mr. Levin holds a degree in Accounting and a CPA certificate, and moved through public accounting to became the controller at a large wholesale building supply company. In 1982 he became part of a newly founded retail siding and window company (American Remodeling) which became 

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Review from the Summit: S.F.I. Programs – – The Promise and the Problems (Part 2)

The next presenter at the Summit who spoke on S.F.I. Programs was Michael Redman. Since 1993, Michael has been the National Manufacturer Representative for TEMO Sunrooms. His responsibilities include leading the team of manufacturer’s reps in recruiting, training and servicing their national network of dealers. Under his supervision, each rep is required to have a successful background in in-home selling 

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