Recently I was asked to participate in a local documentary produced by the Hunter Mill Defense League entitled, “Danger Between the Lines”. It tells the story of one of the most active areas during the Civil War conflict (the Hunter Mill corridor). The Hunter Mill corridor represented a gateway to southern Virginia, which was the capital of the confederacy and …
Continue ReadingThe next Home Improvement Economic Summit is only 2 months away and we are beginning to formulate the itinerary which will include the panelists and topics being covered. The program is being held in conjunction with the Remodeling Show and a ticket to the Summit will include complimentary access into the exhibitor area at the convention center. Do you have …
Continue ReadingYesterday’s tele-conference was a huge success! Thanks again to all of our sponsors for their assistance in putting this event together. Without them it would not be possible. In total we had 277 companies on the 1 1/2 hour call representing retailers and manufacturers across the home improvement industry. The featured topics included: Successful marketing techniques that are working for …
Continue ReadingProspect capture forms have gotten to be the norm on websites for years now. The “hook” frequently goes something like this: “Sign up today for our free newsletter, e-book, or demo CD” and the prospect is thus induced to enter in their contact information in order to ascertain the “free” materials. This is an excellent way to build an e-mail …
Continue ReadingOn July 20, 2009 my professional speaker peers at the National Speakers Association Annual Convention in Phoenix honored me when they bestowed upon me the coveted “Master of Influence” award. There have only been a very limited number of people who have been graced with this award. Past recipients are Deepak Chopra, Art Linkletter, Jack Kemp and Dr. Ken Blanchard. …
Continue ReadingMy book Why Buy Replacement Windows? was recently featured on the Home Remodeling Ideas blog from FixTheHome.com. Visit their blog to read an excerpt from my book and order your free copy. Fix the Home is a website that matches homeowners with local contractors in order to get remodeling estimates, replacement window quotes and bids on other home improvement projects. …
Continue ReadingAt seminars this statement attracts flak like a magnet held over iron filings. Salespeople and their managers protest; they evoke their love of selling. Then I ask pointed questions and request that participants raise their hands. I ask, Have you ever . . . • Had an appointment where the prospect was an hour late? • Had a lead where …
Continue ReadingYou’ve got a lead in your hand. An appointment has been set and confirmed by your office. You’re an experienced salesperson. You know your product and you’ve been trained how to present it. If this is a successful sales call, you stand to earn a sizable commission. You believe you’re in the right frame of mind and you hope the …
Continue ReadingThe American Clean Energy and Security Act passed through congress without much fanfare over the weekend. After all with Michael Jackson’s passing, it was difficult to find any news coverage devoted to another topic. However, the ramifications of this act if it passes in the Senate will be felt throughout both the home improvement industry and the United States as …
Continue ReadingDue to overwhelming demand from customers and clients we have decided to reprise the Economic Summit that was such a big success in April. It will take place in Indianapolis in conjunction with the Remodeling Show in October. While it is still relatively early we would like to hear your suggestions for topics you would like us to discuss. You …
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