Our most recent webinar on effective marketing tactics for improving your profitability in the home improvement industry generated a lot of questions which we did not have time to answer during the webinar. As a result, we will be answering them here. The first presenter during the webinar was Mark Highbaugh from Marlimar Mobile Strategies. He discussed how to generate …
Continue ReadingToday, technology has made more data available than ever before. If you choose, you can arrange your data, to understand quickly, every detail of both the people that became customers and those who didn’t. What are your answers to the following: Can you group your customers by occupation, or by the companies for whom they work? Can you define your …
Continue ReadingIn response to numerous questions our company receives regarding the use of our DISC analysis, here is but one of the benefits of using this instrument in a manner beneficial to an interview and a hiring decision. First, you need to read the report and not just look at the charts to learn about the individual. The key to proper …
Continue ReadingA common problem affecting all small to moderate size businesses is cash flow. If you are expanding or doing less business, it will be a major factor. It is not uncommon for us to examine the operating statement of a successful company and find that despite the fact that they made money in the preceding year, they still don’t have …
Continue ReadingA homeowner’s right to rescind is not a quick prescription for buyer’s remorse. But many salespeople describe it that way. A homeowner has the legal right to cancel a contract within 72 hours, or three business days. It’s an inevitable, and manageable, part of doing business if you’re selling in the home. And here’s the rule of thumb for rescission: …
Continue ReadingAt the recent 2018 Qualified Remodeler Top 500 Live Seminar in Baltimore, several tax experts gave a presentation on the changes in the tax laws and how that will affect companies in the upcoming year and beyond. This special tax informational program was constructed to aid those in specific industries to further analyze this new law, then consult with their …
Continue ReadingIn today’s landscape many marketers believe that the need for print advertising has decreased as online platforms continue to proliferate. Yet, the trends are showing that print media can still be an extremely effective tool if utilized correctly. In many cases it’s more about choosing where to allocate your marketing dollars wisely, instead of pouring them across a number of …
Continue ReadingHow does a social environment compare to that of a business environment? An environment, which deprives us of the purpose for which it was intended is dysfunctional. As an example, the family: starting with two adults of opposite sex acting in consort to create another human, then caring for, exhibiting love, nurturing, guidance and direction for that human till it …
Continue ReadingIn this blog posting we will continue to address the many questions that we received on our latest webinar on improving profitability. Q: How can we measure the true cost for an individual salesperson based on the number of leads they receive? A: There are several things you should be looking for: The first is called an efficiency rating. Take the number of …
Continue ReadingWe had an excellent turnout for our most recent webinar on profitability. However, we had a number of questions that we did not have time to address during the program. We will take the time to answer them now on our blog. Q: Help me understand the issue of cash flow and how it relates to growing a business? A: First, it …
Continue ReadingDave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.
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