THE SAVVY CONTRACTOR BLOG

Pictures from our DC Event

Last week’s Home Improvement Profitability Summit in Northern Virginia brought together over 200 industry professionals for a 2-day event on in home sales, home improvement marketing, and best business practices. Below are some pictures from the event – – if you were not in attendance, we hope to see you at our next program!

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Voice Mail – – Friend or Foe

“Only in America do we use answering machines to screen calls and then have call waiting so we won’t miss a call from someone we didn’t want to talk to in the first place.” – Yakim Smirnoff You want to talk to John Smith at XYZ Corporation. You dial the main number and the friendly upbeat phone response tells you 

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More Great Webinar Responses

On our latest home improvement webinar, we once again offered $100 to the customer who submitted the best idea that they intended to use as promptly as possible. We received our most responses to date, and wanted to showcase some of the best ones here: “When training sales staff teach them that the REASON that potential customers have price objections 

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Q & A From Our March 2012 Webinar

Our latest home improvement webinar on overcoming sales objections has generated a ton of response and we will attempt to answer many of your questions in this forum: Q: Will the techniques you suggest in “The Science of Successful In-Home Selling” be effective when used on the telephone? A: Essentially, yes – keep in mind you don’t have “face to 

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Great Webinar Responses

On our most recent home improvement webinar, we offered $100 to the customer who submitted the best idea that they intended to use as promptly as possible. We received a wealth of responses, and wanted to showcase some of the best ones here: “If you really are number one in your area, then you have to be number one: everything 

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Dead Leads and Who Killed Them?

A major consideration in evaluating the worth of a home improvement lead is its lifespan.  To understand this phenomenon, let’s examine what created the lead in the first place.  While leads for many products and services come from prospects that recognize need and urgency, a high percentage also come from those who spontaneously respond to something they’ve seen or heard.  

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More Q & A From Our January 2012 Webinar

We will now tackle many of the questions that we received on shows and events in our latest home improvement webinar on leads. If you haven’t already read done so, please read the previous posting where we also address many of these questions. 1.  What role do scripts play (pros & cons)? Almost anyone can sell more when they don’t 

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Q & A From Our January 2012 Webinar

Our latest home improvement webinar on leads brought together over 900 companies to help turn leads into sales in the year 2012. As is the case with most of our programs, we have an abundance of questions that were not able to be addressed on the webinar. We will also answer many of these in our monthly e-newsletter (you can 

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The Secrets of Cash Flow Management in Small Businesses

Happiness is – positive cash flow – or as a humorist once stated, “the problem is too much month at the end of the money.”  A common problem affecting small to moderate size businesses is cash flow.  If you are expanding or doing less business, it will be a major factor. Good cash management depends on a business plan and 

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If You Miss The Basics – You May Miss The Boat

Closing the sale is not something that happens at the end of a sales presentation or after you’ve given the price.  It is an ongoing process which is established with your first contact with a prospect. If you knew what the prospect was really thinking, what their planning strategies were or even the extent of your competition, imagine how much 

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