THE SAVVY CONTRACTOR BLOG

Q & A From Our June 2011 Webinar (Part 4)

I enjoyed participating in the most recent home improvement webinar on lead generation and appreciate the opportunity to answer many of the questions on canvassing that we received in this format. Q: What is the best way to pay the marketers in the field – by the lead or by the sale or both? A: A base salary (per hour) 

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Q & A From Our June 2011 Webinar (Part 3)

On last month’s home improvement webinar we had the pleasure of welcoming Mark Berch on the program. Mark is Chairman & President of Service Finance Company, a nationally licensed FHA Title I Lender.  They are a third party servicer with the ability to conduct business in all 50 states and the District of Columbia. He has spent the majority of 

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Q & A From Our June 2011 Webinar (Part 2)

Our last home improvement webinar elicited more questions than we have ever received, and we will continue to answer them now. If you have not read it, make sure to review our last blog posting for more questions that were answered from the webinar. Q: We get internet leads and we call every day and email letters and newsletters with 

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Q & A From Our June 2011 Webinar

Thank you to everyone who was on last week’s home improvement webinar on leads and obtaining financing. We received an abundance of questions, many of which we were not able to answer during the program. As such, we are going to address many of them in this forum. Q: Can you provide us with “slicks” of the ads you showed? 

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Tracking Results for Better Conversion

When you are crafting your home improvement marketing strategy, there are a number of questions you need to ask yourself. Do you know what is and is not working? Do you know your lead cost for each of your Internet strategies? Do you know what a ‘goal conversion’ is? Are you reviewing your ‘goal conversions’ in your Analytics weekly? Do 

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The Battle Between SEO and Copywriting

Search Engine Optimization is rapidly becoming one of the best ways to promote your website online and ensure that you get listed high in the rankings by Google and various other search engines. For those readers who are not familiar with the practice of SEO, expert Aaron Wall defines it as: “The art and science of publishing and marketing content 

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Q & A From Our Latest Webinar

For those of you waiting for the remaining Q & A from our latest home improvement webinar, we appreciate your patience. Now that all of our Spring programs have wrapped up, here is a summary of questions that were asked which we did not have time to address: Q: Where do you find potentially high performing salespeople? (Robert,  Mr. Sunroom 

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How The Right (And Wrong) Words Effect Your Desired Outcomes

The measure of the value of our communication is the outcome. And, if you are not getting the outcomes you desire, you need to change what you are saying or how you are saying it. If someone is using a word or phrase which confuses you, your brain starts to internally search for meaning or comprehension. And while this process 

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Anchoring: A Powerful Communication Tool

What are anchors? And how can they be used to improve your communication skills? Anchors can be any type of word, sound, symbol or visual pattern which creates a significant affective change – – either positive or negative. Let’s take a look at an example of the use of anchoring when selling the idea of need, when the prospect is 

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Another Successful Program

Last week’s 2-day Home Improvement Profitability Summit took place at the Embassy Suites in Las Vegas and was a rousing success. Over 130 people were in attendance representing 98 companies. The event was sponsored by 18 manufacturers and service providers. 18 panelists presented on a wide array of topics including (but not limited to): Lead procurement Lead management Canvassing tactics 

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