Responding to your Questions

We received two excellent questions into our office the other day and we wanted to tackle them as soon as possible.

Q: Besides referrals, what is the #1 best ROI [return on investment] marketing source?

A: Obviously referrals have a great ROI, and don’t stop at those that come in voluntarily. Every company should have a “dedicated referral program” with appropriate incentives for leads produced through their customer base.  Referral plans should be introduced by the salesperson (after they’ve made a sale), followed up by a thank-you letter which the customer should receive when the project is scheduled.  Further follow-ups when the job is completed (paid), thirty days after the job is completed, and again at 90 days.  If you’ve got a good referral plan, also make sure you place a phone call once the job is completed and of course all of this should be supported by something in writing.

The second most effective lead is one that is nurtured through database marketing. This includes:

  • Your previous customers – solicited for additional work and referrals.
  • Prospects where the project was presented and not sold (remember, you’ve already paid for the lead)
  • Non-issued leads
  • Leads rejected for finance or cancellations.

We call this “mining your database.”  It is covered in detail in our audio package entitled, “Leads, Leads, Leads”

Q: We are a small operation, and we are struggling to implement effective sales training. Once we are “up to speed” how long should sales training last?

A: Sales training is ongoing, it should never end. First, there’s basic training (1-2 weeks), followed by field training, then ongoing sales meetings in the office at least once a week. It is vital that you make time for regular training meetings, because this is how growth will be fostered within your organization. Like any other profession, sales training is there to re-present basic methods which are frequently ignored or left out when salespeople become even slightly successful. Online sales training is a highly effective way of accomplish these goals for both veterans and the new hire.

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing 

Rick Otto, VP of Sales
Coach House Garages

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful 

Ken Sherman, Owner
Brookstone Windows & Doors

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – 

Vince Nardo, President
Reborn Cabinets

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and 

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and 

Michael James, CEO
Classic Exteriors

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