Review of the Summit: Going Green in the Home Improvement Industry

The continuing review of the Home Improvement Summit next brings us to what may currently be the biggest opportunity for remodelers and general contractors. Green remodeling is taking the industry by storm as consumers are focusing more on conservation, both for environmental reasons and monetary ones.

One of the proponents of this movement within the industry is Terry Ferraro, who is the President and CEO of Pro Materials Direct, a distributor of specialty products to home improvement companies.  They currently serve over 40% of Replacement Contractors’ (magazine) top 100.  Since 1975, when he first joined Alside, he has dedicated his career to the industry.  His distribution company, American Wholesale Supply, has branches in 7 southeastern states.  He is a founder and director of EBank, a founder of Magnolia Windows and Gutter Protection Products of America.

Terry terms these as “Greenovation” jobs, and he believes that they are rapidly becoming the most profitable jobs for many home improvement companies.

In the surveys that his company conducted, nearly half of all the green specialists said that their green business was doing better than their traditional remodeling work.

One way that many remodelers are finding success is through weatherization programs that help homeowners lower their heating costs.

NARI recommends making energy efficient upgrades as a way to prepare for the season, and many remodelers are also offering winterization programs to help them reduce energy costs.

Terry gave a sampling of companies from within the industry that are having success with green remodeling and I will share a few here:

“Our Home Energy Makeover Sales have the highest closing percentage of any product that we sell. They have the highest gross profit. Almost 80% of the jobs are paid by cash or credit card. They have the lowest cancelation rate. Over 90% of all Makeover jobs are installed and there is little or no service after completion.”
– Scott Alsup, Sales Manager, Taylor Construction, Atlanta, GA

“We had a kitchen lead the other night and we were the homeowner’s 5th estimate. Our salesperson left with an $8,200 home energy makeover sale. Two days later we ran a front door replacement lead and sold a $7,500 eShield Attic Insulation job.”
– Randy Hamilton, President, Erie Construction

“We started running eShield Home Energy Makeover leads about 6 weeks ago and only handed out 10 demonstration kits to our sales  force. Within 2 weeks all 77 salespeople wanted to run those leads.”
– Mel Feinberg, President, FHA Home Improvement, Hollywood, FL”

In addition to home energy makeovers, real time energy tracking will be the energy buzz words over the next 24 months.

Feel free to contact Terry Ferraro directly with any questions regarding this blog posting.

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

OUR PARTNERS

Get a FREE 30 Minute Consultation A FREE GIFT
Call Us Now