The Battle Between SEO and Copywriting

Search Engine Optimization is rapidly becoming one of the best ways to promote your website online and ensure that you get listed high in the rankings by Google and various other search engines.

For those readers who are not familiar with the practice of SEO, expert Aaron Wall defines it as: “The art and science of publishing and marketing content in a way that brings significant profitable and targeted traffic to your website.”

Because of this shift in Internet promotion there are numerous providers available that make ridiculous promises that are unattainable. Be very dubious of any company that:

  • Promises to take you to the top of Google’s search rankings in a matter of days
  • Only fixes your “meta-keyword” tags
  • Offers to fix your website to make it “SEO-friendly” so that fine tuning over time will not be a necessity
  • Creates numerous doorway pages and mini-sites that are simply duplicate copies of your primary site. This is a sure way to get black listed.

However, there is another problem with SEO that exists further below the surface and it involves the conflict that it can create with your website copy.

A company that you end up working with may do all that they promised in helping you work your way up the search engine rankings – – yet as a website owner your ultimate goal should be conversions whether they be in the form of leads or sales. Just because something is 100% SEO optimized doesn’t mean it’s engaging for visitors.

There is a practice called “keyword stuffing” that involves placing keywords an inordinate amount of times within the copy on your website. There are two types that can be damaging to your brand:

  1. The over-reliance on these words are deemed to be “black-hat” tactics, and can get you penalized or even banned by Google
  2. An abundance of keywords is used, not to the point where you will be penalized but where it detracts from the copy and does not leave the website visitor with a good impression of your company.

In either case you are setting yourself up for failure in the long run. Strong SEO takes time and practice (and in many cases some struggles along the way). However, make sure you take the time to educate yourself before you invest thousands of dollars into optimizing your website.

Also, take a look at the latest list of the top SEO companies in the U.S. and if you have any questions about best practices don’t hesitate to contact me directly at brad@daveyoho.com.

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

OUR PARTNERS

Get a FREE 30 Minute Consultation A FREE GIFT
Call Us Now

Sign up early for the 2024 Peak Profit Summit