The High Cost of Negativity

You’ve got a lead in your hand. An appointment has been set and confirmed by your office. You’re an experienced salesperson. You know your product and you’ve been trained how to present it. If this is a successful sales call, you stand to earn a sizable commission. You believe you’re in the right frame of mind and you hope the customer is also.

But wait. This morning when you arose, you tuned into the local news. They explained how the economy was erratic, the stock market lost some points, unemployment hit a new high and the big box stores weren’t making the amount of money they projected earlier this year. However, you fluffed that off, had breakfast, met with those in your office and discussed last evening’s sales call and the reasons why prospects aren’t buying now.

Before your sales call, you pick up the local newspaper. You receive the same implants that you heard on television: stories of rapes, murders, assaults, robberies, state and local budget problems, potential tax increases and more.

You have been infected. Like it or not, unless you know how to counter this information, it may well affect your ability to sell the lead tonight – why, you ask?

Because whether the information is true or not, it is negative. Psychological studies show that as little as five or ten minutes of negative input can affect your central nervous system for up to twenty hours – reducing your energy and depleting your positivity.

Stay centered. The majority of homeowners are not facing foreclosure or unemployment. The majority of people want to keep their houses in good shape. Concentrate on the sales system. Ask for the order one more time. If they’re not buying, ask “why?” one more time. Don’t buy into the media negativity. Remind yourself, when people retrench, the majority of their spendable income still goes to their homes – and – stop reading the front page of the newspaper, spend less time on television news and spend more time with positivity.

The Prescription. Listen to and read about successful issues. Examine the positives in your life and in your business. Start giving your time to others and work harder on the continuing development of your professionalism.

Some years ago I made a speech to over 4,000 people entitled Yes You Can (Thriving in a Changing Economy). Now, this and other inexpensive recordings are being made available to bring the powerful forces of positive thinking into your life and your business today.

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

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RbA of Central New York

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

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Patterson Homes & Construction

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