The Presentation Book of the Future – Today
In-home presentations have evolved over the years. If you are still showing up in the prospect’s home with an over-sized, clunky presentation book then you need to come into the 21st century.
This is not a knock against anyone who presents this way, the purpose of this blog posting is to provide you with another alternative that will be easier for sales professionals in the home, while providing prospects with a more dynamic experience.
The majority of companies have taken the next step, moving from presentation books to Power Point presentations. This has proven to be very effective, as long as the presentation avoids much of the “I, we, me” language that is not in sync with the prospect’s wants or needs.
The problem with Power Point is that the majority of prospects have seen everything that there is to offer in these type of presentations. They are not “blown away” by the typical Power Point anymore.
Would you like to know how you can recapture that feeling?
One of our clients has been utilizing an iPad for in home presentations for a few months now, and the benefits have been remarkable.
- As opposed to your average laptop, an iPad is incredibly lightweight and small. However the screen size has not been sacrificed so the presentation is still easy to view.
- The presentation on the iPad is incredibly dynamic, something that is lacking in most Power Points.
- Our client’s surveys have shown a large increase in the “professionalism” factor of their salespeople.
However, these statements do not do the ipad’s presentation capabilities justice. Watch this video to see how easy it is to create powerful presentations with a program called keynote.
Our experience has proven that if you combine the right customer-centric language with a powerful presentation your sales will increase dramatically. This tool will assist you in doing just that.
For more information on how you can replicate this process in your business, you can reach me at brad@daveyoho.com.
