The Well Managed Lead

While many companies that operate within the home improvement industry spend a great deal of effort procuring leads, we find that the management of leads is an area that frequently slips through the cracks.

Think of how much time and money are going into lead development – if you are not doing anything to track and monitor these leads then you might as well be flushing your money down the toilet.

Here are steps that we recommend you undertake in your business to manage your leads:

  • Measure and benchmark all “fall-off” from leads issued to presentations given
  • Calculate and know precisely what the fully loaded cost of a lead is
  • Understand the asset value of leads
  • Utilize an efficient asset recovery program such as Marketsharp
  • Place a huge value on face-to-face marketing by participating in events, home shows and canvassing programs.
  • Take responsibility to “develop” the sales staff and don’t expect them to adapt to your methodology without help
  • Use Google Analytics to track all Internet leads

Most importantly, don’t wait – – because the longer you go without managing your leads, the less control you will have over your business.

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – we are headed for over $35 million this year.

Vince Nardo, President
Reborn Cabinets

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

OUR PARTNERS

Get a FREE 30 Minute Consultation A FREE GIFT
Call Us Now