Tracking Results for Better Conversion

When you are crafting your home improvement marketing strategy, there are a number of questions you need to ask yourself.

Do you know what is and is not working?

Do you know your lead cost for each of your Internet strategies?

Do you know what a ‘goal conversion’ is?

Are you reviewing your ‘goal conversions’ in your Analytics weekly?

Do you know how many leads your website is generating?

If you answered no to any of the above questions, you might be wasting valuable marketing dollars and not be aware of it. You have many great opportunities to be able to use your website data to track your results for better goal conversion and see a significant return on investment.

First, let’s start with some definitions:

1. Goal conversion – Any action that a visitor can complete on your website that results in a lead (or data acquisition) being submitted to you for follow up.

Are you aware that 50-60% of your conversions online will come in by phone? Do you have a separate 1-800 number to track and credit your website  for this call?

2. Google Analytics – Tracking software that monitors vital statistics on a website and shows how many visitors came to the site; the amount of time visitors spent on the site; how many pages per visitor that were viewed; the bounce rate (percentage of people entering and leaving from exact same page); and percent of returning visitors vs. new visitors, etc.

In order to be tracked properly in Analytics, goal conversions need to be set up and tracked by “unique” thank you pages. Once this is done, Analytics can report goal conversions by your various traffic types:

Direct – Visitors coming directly to your website

Organic – Natural, ‘unpaid’ website traffic

Referral – Outside websites sending traffic back to your website

Paid – Pay per click traffic

Other – Traffic from unique trackable links (such as newsletter traffic, for instance)

Wouldn’t it be nice to have this info at your fingertips to let the data tell you what the best decisions are for your website and Internet marketing strategies? Are you interested in tracking these results so you know what is and what is not working in order to increase the number of goal conversions from your website?

To end with, let me leave you with a quote: “The value of web Analytics solutions is not in their ability to collect data, but to measure customer behavior which provides a basis for replicating success or driving change.”

Bring Me My Leads is unique in developing Internet marketing strategies for the home improvement industry because of our association with Bee Window, so we have proven benchmarks from our clients. We understand what works and what does not work, and since we live and breathe it on a daily basis we understand how to crunch all the necessary numbers (cost per lead, demo rate, conversion rate, etc.) and how to track all of these results.

Do you know what is and is not working?

Do you know your lead cost for each of your Internet strategies?

Do you know what a ‘goal conversion’ is?

Are you reviewing your ‘goal conversions’ in your Analytics weekly?

Do you know how many leads your website is generating?

If answered no to any of the above questions, you might be wasting dollars valuable marketing dollars you are spending and not be aware of it. You have some great opportunities to be able to use your website data to track your results for better goal conversion and see your return on investment.

First, let’s start with some definitions:

1. Goal conversion – any action that a visitor can complete on your website that results in a lead (or data acquisition) being submitted to you for follow up.

Are you aware that 50-60% of your conversions online will come in by phone? Do you have a separate  800 number to track and credit your website  for this call?

2. Google Analytics – tracking software that monitors vital statistics on a website which show how many visitors came to the site; the amount of time visitors spent on the site; how many pages per visitor that were viewed; the bounce rate (percentage of people entering and leaving from exact same page); and percent of returning visitors vs. new visitors, etc.

In order to be tracked properly in analytics, Goal Conversions need to be setup and tracked by “unique” thank you pages. Once this is done, Analytics can report goal conversions by your various traffic types:

A. Direct: visitors coming directly to your website

B. Organic: natural, ‘unpaid’ website traffic

C. Referral: outside websites sending traffic back to your website

D. Paid: Pay Per Click traffic

E. Other: Traffic from unique trackable links (such as newsletter traffic, for instance)

Wouldn’t it be nice to have this info at your finger tips to let the data tell you what the best Internet decisions are? Are you interested in tracking these results so you know what is and what is not working in order to increase the number of goal conversions from your website?

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

Chuck Cometti, General Manager
RbA of Central New York

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

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