Training and Coaching for Executives and Managers

Are your in-home sales representatives and marketing personnel being trained under a proven system? Do you have significant turnover and a lack of accountability in your business? There are two challenges in developing executives and managers: Finding the right fit for the position and implementing a system that demonstrates how to best lead your employees. The management training consultants at Dave Yoho Associates have over 50 years of experience in coaching and applying strategies to maximize the effectiveness of company leadership.


Many companies choose to promote one of their leading in-home salespeople to a management role, and while this occasionally works, it can also cause significant problems. Effective managers require a different mindset than sales representatives, because the job of a Sales Manager is to manage people – – not sales. Further, if the salesperson is one of your top producers, it may be difficult to replace their revenue. On the other hand, bringing in an outside manager or executive has its own set of challenges, including a potential “clash” in culture, and legal ramifications if you hire from a competitor.


The purpose of sales training is to improve the skills and efficiency of your in-home representatives. When we examine the sales practices of many of our clients, we frequently find that poor or insufficient training has led to the following:

  1. Price ranges discussed too early, which prevent the sales presentation from being completed
  2. Low energy or shortened “walk arounds” that fail to uncover the needs of the prospects
  3. Inadequate notes that present an obstacle in building rapport
  4. Commitment questions not being asked during the presentation
  5. Not providing your sales personnel with upgraded technology, preventing prospects from visualizing what you are proposing
  6. Relying too much on technology and avoiding key questions that nurture the sales process.
  7. Not writing the order before quoting the price
  8. A lack of understanding of how to deal with objections, or attempting to override the customers’ feelings which creates a perception of “high pressure”
  9. Using outdated sales language such as, “What do you think?” instead of a scientifically proven question such as, “What would need to exist for us to proceed with this work for you?”
  10. Using of quick or multiple price-drops which creates a low level of credibility and contaminates the value of your product(s).

Modern in-home sales training involves a step-based, replicable system. For most representatives, it takes time, patience, and strong coaching to maximize sales efficiency.


  • Defining the role and responsibilities of your managers
  • Identifying the right leaders and avoiding the wrong ones
  • Coaching and scripting for telephone and in-person interviews
  • The implementation of a systematic onboarding program
  • How to best manage and assign your valuable leads
  • Methods for retraining sales and marketing personnel
  • Techniques that motivate leaders and subsequently motivate their direct reports
  • Creating a compensation package for executives and management
  • Developing future managers from within


Our business management consultants will help you put the right leaders in place and provide the necessary training to maximize their performance. We can work with you on-site, by phone or Zoom, or on a project-by-project or long-range basis.

Complete the brief form to speak with a Dave Yoho Associate today!

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

Our remodeling business had annual sales of under $9 million when we became contract clients of Dave Yoho Associates. Due to their training and systems, our revenue soared – – 

Vince Nardo, President
Reborn Cabinets

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic 

Daniel Green, Sr. Vice President

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching 

Scott Barr, Steward
Southwest Exteriors

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and 

Michael James, CEO
Classic Exteriors

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful 

Ken Sherman, Owner
Brookstone Windows & Doors

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries


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