Home Improvement Crisis Taskforce Report (Volume 1)

Sales/Marketing Issues

1) 32 companies had immediate results from using the revisit/rehash lead format. Here is one example:

“After attending your webinar we began to call back our recent “not sold” leads and utilized a combination of (1) instant factory rebate (2) the special financing you mentioned (0% for 6 months) – – great information. Although its early to access the sustained effectiveness of this approach, early results are promising – – scheduled (3) appointments; closed (2) deals; one for $75k and one for $15k. Thanks Dave for all you do.”

– Peter (a window company in South Florida)

2) Over 100 companies reporting rehash appointments done correctly, experienced an over 50% close rate.

According to John Pohl (President, Springs Connect) he continues to set appointments for companies that are offering extra special savings to consumers who are still willing to do business now. You could call it a buy now, install later – – understand that with unusual times can come unusual opportunities.

Further the phone reps are explaining that the company is willing to reduce their price to create an even better win-win relationship where the customer gets an unusually great price and the company gets to keep people working or get people back to work as soon as things improve with the virus situation.

In areas where salespeople are still allowed to visit clients for estimates, one company reported 13 sales out of 16 presentations. Another reported 4 sold out of 8.

3) The use of “virtual” to create appointments or to use as an extra step in the sales methodology is really taking off. 44 companies report exceptional results. We will have more information in our next report (one example is below).

A California “Bath Refitting” company reports 4 sales in the first day they used a virtual presentation. Let us know your experience (admin@daveyoho.com).

Reducing Staffing Levels

Joe Talmon, a Senior Account Executive with DYA, reports companies with senior staffing levels are reevaluating whether or not they really need all those they employ. A close examination of smaller teams that are getting the job done, begs the questions, of the necessity of certain positions. The general theme is “It’s time to get lean”.

Attorney D.S. Berenson, whose practice specializes in home improvement issues, is currently reviewing the recently passed law, some of which takes effect on Wednesday and will respond to questions regarding that in the next report.

Permitting Issues

Attorney D.S. Berenson also states, issuing agencies are limiting hours of operation or shutting down completely, creating a monumental backlog of permitting and inspection. What do you do if your jobsite has been frozen out because you can’t pull a permit or obtain an inspection?

Attorney Berenson suggests you review your work order/contract, which should contain a clause such as:

“Events beyond the control of the contractor such as delays by local government authorities in issuing or otherwise approving inspections, permitting or other required authorizations for the job – do not constitute abandonment and are not included in calculating timeframes for performance by the contractor.”

Berenson points out in an interview with QR Magazine, this type of language should prevent you from being damaged and should allow you to freeze the job site.

Is Your Business Essential or Non-Essential?

Many contractors have applied to be considered essential. Much depends on the manner and style of language being used in applying for the “essential” category.

Most companies performing roof repairs and replacement are finding it easier to continue the work flow providing they can get materials delivered. In most cases the roofing crews don’t have much or any interaction with the homeowners.

As states update their rules and regulations you need to be up to date on what you are, and are not allowed to do in your specific area. Recently some states have made more stringent requirements for businesses to abide by and expect more to follow. Some states are now stating that they will issue fines and possible jail time if guidelines are ignored. At all times keep the healthy and safety of your people and customers, top of mind.

Example: Re-roofing: Most modern roofing companies use an “inspection” and explore the attic area to determine if there is a previous “ridge cut” and/or if there is presence of mold or mildew, which is often the case when there is no previous “ridge cut” and/or soffit ventilation. Re-roofing can thereafter be installed without the necessity of reentering the home except for remediation. For more information, refer to a book published in 2015 entitled, “Above All You Need a Great Roof”, authors – Dave Yoho and Jim Cory. Copies are available through Isaiah Industries, a metal roofing manufacturer in Piqua, Ohio or The Metal Roofing Alliance https://www.metalroofing.com

Many ideas contained in this book will aid you in establishing “necessity”. Much the same research and edification is available for bath refitting, basement waterproofing, H.V.A.C. emergency generators, water purification, et al. It’s up to you to prove your case, but it is being done effectively by many.

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