SURVIVE DURING THIS CRISIS – THRIVE WHEN THE CRISIS ENDS

There are many companies utilizing great survival techniques; hopefully, you are among that group.

We have 34 new success stories from those using their old data (unsold, unable to issue, “one leggers” and old customers).

A SURVIVAL TACTIC

Andy Stone, a remodeling contractor from Tennessee says, “We’ve never tried this before. I enlisted my office manager, my wife and my oldest daughter, and together with me we started to call our old data. Four people allowed us to come to their home (2 sales). Three people were sold over the phone. At first we thought it might be unethical or overbearing to call people at this difficult time. Everyone we talked to was pleasant and my daughter wrote a script, which we changed 3 times and no one hung up on us. What a revelation. I was a carpenter, a project manager, installation supervisor and suddenly, I think I have new skills.

OUTBOUND CALLS

Numerous companies wrote about outbound calling. Jay Studley, said, “While in college, I worked in a call center for about three months. I hated it and I felt that making outbound calls at this time was stupid. My uncle owns this business. We are in upper NY state and at first we were told, we are a non-essential business. That all changed. I had our attorney listen to the recording of your webinar. He made several phone calls and our business got listed as essential. We made 2 installations this week that we could not have done, without initiative from people like yourself.”

LEGAL ISSUES

Q: One of my repair service people was in a company truck and was stopped by the police for being a “non-essential” worker. They did not write him a citation but gave him a warning. How do I prevent this?

Here is a response from attorney, D.S. Berenson:

A: You can’t prevent it, but you should consider getting a letter from your law firm explaining the services, which you render, which would indicate legally authorizing your company to be open under the shutdown order that is in effect in your state. If well-drafted, and in plain English, this should permit your workers to go out about their business without problems.

In addition to attorney Berenson’s response, in an earlier report, we referred to some states (maybe yours) being “shut down”. Many companies were classified as non-essential depending on the product they sell. They appealed and got permission to estimate and install their job. Much depends on how you classify your product. Many in the bath refitting business are akin to issues that plumbers face. Much bath refitting is sold to those in the 65 to 75 age group. The purpose for this remodel can be attached to safety and hygiene. As an example, converting a tub from a difficult entry and exit, which could result in a fall. If your business is reducing that to a shower (a lower step), and using hand rails and antibacterial surfaces, all are essential. Issues when you are selling a roof such as: removing moisture, mold, fungus and creating proper ventilation are all in the category of necessary.

ANOTHER LEGAL ISSUE

Q: Can we require employees to tell us if they have symptoms or have been exposed to the coronavirus?

A: Attorney Berenson says, yes, and emphatically you should make this a condition of their continuing employ. We also suggest having each worker sign an affirmation that they will report any symptoms immediately. They should take their temperature each morning and practice social distancing requirements at all times when personally engaging with consumers and with other workers in your office.

THRIVING

John Pohl, president of Springs Connect says, the majority of his clients are those who recapture leads from old data, or old unsold leads. He offered the following positive examples:

· A new client made 5 sales in the last 3 days from old data.

· A dealer in upstate NY is selling both in home appointments and virtual, whichever the customer is more comfortable with.

· A large roofing and window company in Wisconsin confirmed that their sit rate on re-issued leads from old data is 76%. They report great sales in the past 3 weeks.

· A home improvement dealer reported for the first time, a reset lead with a $9265 sale.

STAYING POSITIVE AND UPBEAT

Gary Clarkson, a roofing, bath fitting and sunroom dealer in Iowa said as follows: We’re doing well. Two of our salespeople will not cover leads in the home. The others welcomed the opportunity. Last Thursday, I had a virtual sales meeting with all 10 salespeople. To open the meeting, I showed them the 6-minute video of Dave on YouTube entitled, “Buying a Car”. It was a hoot and all the guys got great inspiration from it.

In about six weeks, we will be holding a Virtual Summit to bring together 20-30 top experts via video on legal issues, tax information, virtual presentations, new methods of prospect contact, preparing companies to thrive when the crisis ends, etc.

Stay on the lookout for more information regarding the program and what you can expect.

I learned an abundance from your canvassing training. Thank you so much for helping us revise our methodology!

Lynann Everett, Interactive Marketing Manager
RbA of Northeast PA

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

Chuck Cometti, General Manager
RbA of Central New York

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

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