Economic Crisis – Challenge or Opportunity . . .
Yes! We face economic challenges in our business and personal life. Yes! Our country is enmeshed in a crisis of transition and adjustment. And, yes, we are challenged by the lack of cooperative research and understanding by the political pundits as well as those we have elected. Irrespective of the political party, we have expectations that they will be practical, pragmatic lawmakers who see beyond personal opinions and purposes – to perceive the needs of ALL their constituency.
We ask lawmakers, the press, the public and others to give credence and understanding to our challenges in the home improvement industry and to recognize that we are a $325 billion dollar industry. We are fragmented at best, entrepreneurial in our composition, employers of millions and the progenitor of products and services that were created to enhance the value of homes and continue to effectuate the American Dream.
We drive the market with creative advertising, install the products with unbelievable efficiency and, usually, with little disturbance to the committed lifestyle of the owners.
Our efforts give employment to those in factories, shipping companies, toolmakers, insurance companies AND to many industries, some of whom have little understanding of who we are or what we do. Our efforts have led to improve the real estate values of homes and increased assessments and created taxes for the communities in which we operate. And, by the way, those we employ pay taxes as do we and our companies.
By the very title employed to describe us – entrepreneurs – we acknowledge our role in the business structure – for in truth – entrepreneurs have the power to turn around this economy. We have shouldered our responsibility in the past. We will do so again.