DAVE YOHO, PRESIDENT


Dave founded a residential roofing company at 28, which eventually operated with 22 branches in 13 states and in the early 1960s had a volume of over $60 million.

His ideas and counseling have brought success to thousands. Dave’s experience representing Fortune 500 companies as well as entrepreneurs has yielded a systematic, replicable business training approach to increasing net profit.

He is the President of Dave Yoho Associates, the oldest, largest, and most successful consulting company representing home improvement, remodeling, and home services businesses. He has appeared in hundreds of training videos, made over 7500 paid presentations, and is the author of the best-selling book, Have a Great Year Every Year. He is widely credited with developing the methodology used by the most successful in-home salespeople in the industry.

Major Accomplishments:

Developed: The step-selling system (originally “Six Sales to a Sale”)
Created: The most effective program for hiring and training salespeople, which includes The DISC Analysis Profile
Introduced: The Total Offer Concept – “Post-Negative” Suggestion – The Acceptance/Rejection Close – The Preferred Customer Discount – Customer Satisfaction Selling – How to Run a More Profitable Business
Presents: High-energy and motivational training seminars
Researched: For over 17 years, how to communicate more effectively, then developed and introduced Power Linguistics™ (a complete study course).
Provides: Advice, direction, and business consulting expertise for public and private corporations

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

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