Tag Archives: home improvement industry

Proximo Marketing For Inexpensive Leads

They responded to your marketing message.  They became prospects, customers (hopefully satisfied) and they can be the source for quality inexpensive leads. The term proximo marketing is used to define any type of marketing around completed jobs or jobs under … Continue reading

The Big Drop Is A Big Flop

Let me preface this post by saying that this is not an assault on those within the home improvement industry who use a price drop as an incentive to close a deal.  The issue is the "big drop”. Historically this … Continue reading

8 Critical Issues Facing Home Improvement Retailers

This is a critical time for the home improvement industry as recent laws are making it more and more complex to do business as many retailers have done in the past. With that in mind here are eight critical issues … Continue reading

Q & A From Our September 2011 Webinar

Last week's home improvement webinar entitled "Open Your Mind to Close More Sales" generated an excellent response from our customers as well as industry leaders. Once again we would like to thank all of the attendees as well as all … Continue reading

Left Brain vs. Right Brain Selling

There is no such thing as a cold, rational, dispassionate buyer who buys solely on merit. Most decisions are influenced by emotion and similar feelings. I once asked a purchasing agent who had placed an order with a manufacturer for … Continue reading

Making Marketing Integration Work For You

The advent of e-mail marketing has led many businesses to lessen their use of more traditional approaches such as direct mail and telephone, and the reasoning behind this is simple: E-mail marketing is less expensive, and it capitalizes upon the … Continue reading

Q & A From Our June 2011 Webinar (Part 4)

I enjoyed participating in the most recent home improvement webinar on lead generation and appreciate the opportunity to answer many of the questions on canvassing that we received in this format. Q: What is the best way to pay the … Continue reading

Q & A From Our June 2011 Webinar (Part 3)

On last month's home improvement webinar we had the pleasure of welcoming Mark Berch on the program. Mark is Chairman & President of Service Finance Company, a nationally licensed FHA Title I Lender.  They are a third party servicer with … Continue reading

Q & A From Our June 2011 Webinar (Part 2)

Our last home improvement webinar elicited more questions than we have ever received, and we will continue to answer them now. If you have not read it, make sure to review our last blog posting for more questions that were … Continue reading

Q & A From Our June 2011 Webinar

Thank you to everyone who was on last week's home improvement webinar on leads and obtaining financing. We received an abundance of questions, many of which we were not able to answer during the program. As such, we are going … Continue reading