Tag Archives: home improvement marketing

Effective Cash Flow Management

A common problem affecting all small to moderate size businesses is cash flow. If you are expanding or doing less business, it will be a major factor. It is not uncommon for us to examine the operating statement of a … Continue reading

More Q&A From March 2016 Webinar

We will now address more questions from our latest webinar on lead management for remodelers and home improvement companies. Q: I first heard about using the value of the visit as an appointment setting device last year, but had difficulty … Continue reading

Q&A From March 2016 Webinar

The following questions were left over from our most recent webinar on lead management and diversification: Q: How do you isolate those who are “not now” leads – how do you follow up with them? A: A well-managed company does the … Continue reading

Basic Business Structure Cautions

In order to set up a business or corporation, there are some key business cautions that you need to be aware of: Consult an attorney, create an issue stock certificate for shares invested, and have a minutes book. You created … Continue reading

Q&A from August 2014 Webinar

Our most recent home improvement webinar “8 Key Ingredients of a Successful Canvassing Program…Revealed!” was a hit, and as a result we will be concentrating a large portion of our Profitability Summit on this topic. Here are responses to some … Continue reading

The Essentials of a Confirmed Appointment

One of the frequent missteps that occurs in home improvement companies involves confirming set appointments. The importance of speaking to the prospect in advance is to check their availability; however the call should always be presented to the prospect as … Continue reading

Addressing Your Questions

We appreciate all of the excellent questions that we have received from our latest home improvement webinar. Here we address a sampling of them: Q: When looking at marketing costs we put the microscope squarely on the marketing manager and … Continue reading

Our Latest Profitability Webinar

Our most recent home improvement webinar entitled “Are Lead Costs Killing Your Profits? – – The Balancing Act between Traditional (Offline) and Online Marketing was a huge success and as a result, we will be holding part two of this … Continue reading

If You Want to Stay Positive – – Stop Reading the Newspaper

The media purveys doom and gloom and some of those you consider your prospects may have bought in.  However, the majority of homeowners continue to live the good life. Don’t allow you and your salespeople to develop an attitude which … Continue reading