Tag Archives: remodeling industry

Home Improvement Industry Factors: Real Vs. Imaginary

What are the key factors affecting the home improvement industry? From our experience, what our clients present as their primary problem(s) typically end up being far different from what they actually are. Here are some of the notable issues that … Continue reading

Sample Home Improvement Case Study

The following case study was conducted as an outgrowth of a turnaround effort by one of our Account Executives, Brian Smith. More than anything, what this shows is that a few minor tweaks in the sales and marketing system can … Continue reading

Common Home Improvement Error: Improper Pricing Formulas

Revenue is up. Your marketing costs are down. Employee morale is at an all time high. Despite all this, your business is barely staying afloat. How is this possible? Frequently, it has to do with a miscalculation in the pricing … Continue reading

How Much Was That Last Mis-Hire?

We recently met with a client who was producing more business than he ever had. Revenue was up nearly 6% over last year (and they are not a small company). Nevertheless, profitability was down. Now if this was a function … Continue reading

Are Your E-mails Worthless?

One of our business associates called me this morning asking me why I had not responded to his request for more information about our consulting services. He was very angry - and justifiably so. After all, if we pride ourselves … Continue reading

The Value of Sealants and Premium Window Capping Materials

One of our business partners recently sent me the following pictures and I thought they might be worth sharing on the blog. They show what can happen when bad capping is used around a window. Clearly the installation job here … Continue reading

Review of the Summit: Resurgent Remodeling

The keynote address of last year’s Home Improvement Summit was delivered by Rick Strachan who is the Executive Director of Hanley Wood’s Residential Remodeling Group consisting of 12 publications, including Remodeling Magazine and Replacement Contractor.  Since 1992, he has served Hanley Wood, who is … Continue reading