The following case study comes from one of our home improvement clients and shows the value of having someone in your company that can perform a quality revisit. The Original Lead: 6 months old (for siding and trim). Salesperson returned … Continue reading
Tag Archives: remodeling leads
More Q&A From March 2016 Webinar
We will now address more questions from our latest webinar on lead management for remodelers and home improvement companies. Q: I first heard about using the value of the visit as an appointment setting device last year, but had difficulty … Continue reading
Q&A From March 2016 Webinar
The following questions were left over from our most recent webinar on lead management and diversification: Q: How do you isolate those who are “not now” leads – how do you follow up with them? A: A well-managed company does the … Continue reading
Q&A from August 2014 Webinar
Our most recent home improvement webinar "8 Key Ingredients of a Successful Canvassing Program...Revealed!" was a hit, and as a result we will be concentrating a large portion of our Profitability Summit on this topic. Here are responses to some … Continue reading
Addressing Your Questions
We appreciate all of the excellent questions that we have received from our latest home improvement webinar. Here we address a sampling of them: Q: When looking at marketing costs we put the microscope squarely on the marketing manager and … Continue reading
Our Latest Profitability Webinar
Our most recent home improvement webinar entitled "Are Lead Costs Killing Your Profits? - - The Balancing Act between Traditional (Offline) and Online Marketing was a huge success and as a result, we will be holding part two of this … Continue reading
If You Want to Stay Positive - - Stop Reading the Newspaper
The media purveys doom and gloom and some of those you consider your prospects may have bought in. However, the majority of homeowners continue to live the good life. Don't allow you and your salespeople to develop an attitude which … Continue reading
Congruence in Scripting
A valid workable script enunciates phrases which create positive mindsets for the prospect/customer. The congruent script uses language which is later used by the salesperson when meeting the prospect which reinforces the message. Here is an example: The person taking … Continue reading
Responding to your Questions
We received two excellent questions into our office the other day and we wanted to tackle them as soon as possible. Q: Besides referrals, what is the #1 best ROI [return on investment] marketing source? A: Obviously referrals have a … Continue reading
