Tag Archives: remodeling market

Home Improvement Industry Factors: Real Vs. Imaginary

What are the key factors affecting the home improvement industry? From our experience, what our clients present as their primary problem(s) typically end up being far different from what they actually are. Here are some of the notable issues that … Continue reading

Sample Home Improvement Case Study

The following case study was conducted as an outgrowth of a turnaround effort by one of our Account Executives, Brian Smith. More than anything, what this shows is that a few minor tweaks in the sales and marketing system can … Continue reading

Common Home Improvement Error: Improper Pricing Formulas

Revenue is up. Your marketing costs are down. Employee morale is at an all time high. Despite all this, your business is barely staying afloat. How is this possible? Frequently, it has to do with a miscalculation in the pricing … Continue reading

Review of the Summit: Resurgent Remodeling

The keynote address of last year’s Home Improvement Summit was delivered by Rick Strachan who is the Executive Director of Hanley Wood’s Residential Remodeling Group consisting of 12 publications, including Remodeling Magazine and Replacement Contractor.  Since 1992, he has served Hanley Wood, who is … Continue reading