Tag Archives: remodeling marketing

More Q&A From Our December 2018 Webinar

The webinar we recently held on the labor shortage and rising marketing costs was well attended and generated a ton of responses. If you missed part 1 of the Q&A session from our blog make sure you read it first. … Continue reading

Q&A From Our December 2018 Webinar

We received an abundance of questions from our latest webinar on the labor shortage and increased marketing costs. We greatly appreciate your interest and participation as an aftermath of the program. As a result, we are going to split the … Continue reading

More Q&A From March 2016 Webinar

We will now address more questions from our latest webinar on lead management for remodelers and home improvement companies. Q: I first heard about using the value of the visit as an appointment setting device last year, but had difficulty … Continue reading

Q&A From March 2016 Webinar

The following questions were left over from our most recent webinar on lead management and diversification: Q: How do you isolate those who are “not now” leads – how do you follow up with them? A: A well-managed company does the … Continue reading

Q&A from August 2014 Webinar

Our most recent home improvement webinar "8 Key Ingredients of a Successful Canvassing Program...Revealed!" was a hit, and as a result we will be concentrating a large portion of our Profitability Summit on this topic. Here are responses to some … Continue reading

Addressing Your Questions

We appreciate all of the excellent questions that we have received from our latest home improvement webinar. Here we address a sampling of them: Q: When looking at marketing costs we put the microscope squarely on the marketing manager and … Continue reading

Our Latest Profitability Webinar

Our most recent home improvement webinar entitled "Are Lead Costs Killing Your Profits? - - The Balancing Act between Traditional (Offline) and Online Marketing was a huge success and as a result, we will be holding part two of this … Continue reading

If You Want to Stay Positive - - Stop Reading the Newspaper

The media purveys doom and gloom and some of those you consider your prospects may have bought in.  However, the majority of homeowners continue to live the good life. Don't allow you and your salespeople to develop an attitude which … Continue reading

Congruence in Scripting

A valid workable script enunciates phrases which create positive mindsets for the prospect/customer. The congruent script uses language which is later used by the salesperson when meeting the prospect which reinforces the message. Here is an example: The person taking … Continue reading