Tag Archives: remodeling marketing

More Q & A From Our January 2012 Webinar

We will now tackle many of the questions that we received on shows and events in our latest home improvement webinar on leads. If you haven't already read done so, please read the previous posting where we also address many … Continue reading

Q & A From Our January 2012 Webinar

Our latest home improvement webinar on leads brought together over 900 companies to help turn leads into sales in the year 2012. As is the case with most of our programs, we have an abundance of questions that were not … Continue reading

Q & A From Our November 2011 Webinar (Part 2)

We will now continue answering questions from our latest home improvement webinar. If you haven't done so already, make sure to read our last blog posting where we address more of the questions that were asked during the program. Q: … Continue reading

Q & A From Our November 2011 Webinar

Last week's home improvement webinar on lead generation was a rousing success. There were over 950 companies on the program and we received numerous questions. As is frequently the case, we did not have enough time to answer them all … Continue reading

Proximo Marketing For Inexpensive Leads

They responded to your marketing message.  They became prospects, customers (hopefully satisfied) and they can be the source for quality inexpensive leads. The term proximo marketing is used to define any type of marketing around completed jobs or jobs under … Continue reading

Making Marketing Integration Work For You

The advent of e-mail marketing has led many businesses to lessen their use of more traditional approaches such as direct mail and telephone, and the reasoning behind this is simple: E-mail marketing is less expensive, and it capitalizes upon the … Continue reading

Tracking Results for Better Conversion

When you are crafting your home improvement marketing strategy, there are a number of questions you need to ask yourself. Do you know what is and is not working? Do you know your lead cost for each of your Internet … Continue reading

The Battle Between SEO and Copywriting

Search Engine Optimization is rapidly becoming one of the best ways to promote your website online and ensure that you get listed high in the rankings by Google and various other search engines. For those readers who are not familiar … Continue reading

An Interesting Exercise

Some years ago, while head of Surfa Shield Institute, I decided to do a test to see whether our franchisees were actually reading the mail that they received. I sent out a 3-page memo to the over 30 franchisees except … Continue reading

11 Steps Every Home Improvement Company Should Follow

There is a lot of great news to report even though we are only 1 month into 2011. Many companies in the industry are already reporting significant growth over 2010. This recent report from the National Home Builders Association echoes … Continue reading