The Science of Successful Canvassing
The Science of Successful Canvassing CD set - Dave Yoho Associates

The canvasser’s role is to be an extension of the sales force but not to quote prices or sell projects – – their job is to sell the appointment…

Canvassing has gotten a bad rap in our industry due to questionable hiring practices and a lackadaisical approach to implementation. A successful canvassing program contains numerous elements, all of them supporting each other and ultimately leading to increased revenue with lower marketing costs.

The Science of Successful Canvassing includes 5 DVD’s (over 3 hours of material) and one CD-ROM with supports and Q&A. It contains information on:

  • The eight key ingredients of a canvassing program
  • The seven deadly sins of most canvassing programs
  • How to hire the right canvassers and avoid the wrong ones
  • How to set appropriate forecasting goals
  • How to supervise your canvassers in the field
  • How to select and compensate a “team leader”
  • Role play scenarios
  • And much more!
Leads, Leads, Leads
Lead, Lead, Leads DVD set - Dave Yoho Associates

The difference between a good lead and a bad lead is usually the way it is handled…

This 6 CD package includes a complete workbook and contains information on:

  • The importance of congruence in scripting
  • How to sell inbound and outbound appointments
  • How to set, confirm and re-set appointments
  • The necessary approach for dealing with showroom and event leads
  • The modern approach to canvassing
  • Boosting your profit through a tactic known as “asset recovery”
  • And much more!

 

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Constructing Your Website to Build Business
Constructing Your Website to Build Business DVD - Dave Yoho Associates

When designing your website remember that content is king…

This 45 minute DVD contains information on:

  • How to get on the first page of Google
  • The importance of the conversion funnel
  • Why SEO still remains king for getting traffic to your website
  • A modern approach for presenting a clear, concise website navigation to your prospects
  • How to handle objections online
  • The importance of a strong call-to-action
  • And much more!

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Advertising More Effectively in Today’s Market
Advertising More Effectively in Today's Market DVD - Dave Yoho Associates

The purpose of advertising is not to be admired or liked, but to push the product into the foreground ultimately creating leads and sales…

This 30 minute DVD contains information on:

  • How to measure your advertising success
  • Best practices for TV, radio, print, and billboard advertising
  • How to identify some of the myths behind different forms of advertising
  • How to analyze your lead goals and your market to develop a custom strategy
  • A modern approach for presenting a clear, concise website navigation to your prospects
  • And much more!

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