Print Advertising Still Matters – – Here’s Why

In today’s landscape many marketers believe that the need for print advertising has decreased as online platforms continue to proliferate. Yet, the trends are showing that print media can still be an extremely effective tool if utilized correctly. In many … Continue reading

Dysfunctional Environments Can Create Broken Relationships

How does a social environment compare to that of a business environment? An environment, which deprives us of the purpose for which it was intended is dysfunctional. As an example, the family: starting with two adults of opposite sex acting … Continue reading

Continued Q&A From Our October 2017 Webinar

In this blog posting we will continue to address the many questions that we received on our latest webinar on improving profitability. Q: How can we measure the true cost for an individual salesperson based on the number of leads they receive? … Continue reading

Q&A From Our October 2017 Webinar

We had an excellent turnout for our most recent webinar on profitability. However, we had a number of questions that we did not have time to address during the program. We will take the time to answer them now on … Continue reading

Continued Q&A From Our June 2017 Webinar

In our most recent webinar on lead generation and management, we covered a wide array topics pertaining to how you could get and convert leads at a more efficient rate. We were inundated with questions which we addressed in our … Continue reading

Q&A From June 2017 Webinar

We recently held a webinar entitled “Is the Cost of Lead Development Helping or Hurting Your Bottom Line?” We received an abundance of questions for the speakers: Dave Yoho, Chris Behan of Socius Marketing, Mark Highbaugh of Marlimar Mobile Strategies … Continue reading

Using A Customer Satisfaction Representative

Many home improvement companies miss the boat in their sales process by not hiring a customer satisfaction rep (C.S.R.) either full or part time. Here is a five step process for implementing the skills of a C.S.R. in your business. … Continue reading

Forty Years of Progress

It is abundantly clear that this is an industry on the move! Forty years ago the home improvement industry was struggling to reach a projection of $2 billion annual gross revenue. Now the annual gross revenue stands at $300 billion … Continue reading

More Q&A From March 2016 Webinar

We will now address more questions from our latest webinar on lead management for remodelers and home improvement companies. Q: I first heard about using the value of the visit as an appointment setting device last year, but had difficulty … Continue reading