Anchoring: A Powerful Communication Tool

What are anchors? And how can they be used to improve your communication skills? Anchors can be any type of word, sound, symbol or visual pattern which creates a significant affective change - - either positive or negative. Let's take … Continue reading

Another Successful Program

Last week's 2-day Home Improvement Profitability Summit took place at the Embassy Suites in Las Vegas and was a rousing success. Over 130 people were in attendance representing 98 companies. The event was sponsored by 18 manufacturers and service providers. … Continue reading

The Power of Effective Scripting

At Dave Yoho Associates we have been teaching the value of a structured sales methodology for over 45 years, yet even our best customers have employees working for them that waver from their script. Nowhere is this more damaging than … Continue reading

An Interesting Exercise

Some years ago, while head of Surfa Shield Institute, I decided to do a test to see whether our franchisees were actually reading the mail that they received. I sent out a 3-page memo to the over 30 franchisees except … Continue reading

11 Steps Every Home Improvement Company Should Follow

There is a lot of great news to report even though we are only 1 month into 2011. Many companies in the industry are already reporting significant growth over 2010. This recent report from the National Home Builders Association echoes … Continue reading

The President Visits Thompson Creek Windows

As many of you have heard, President Obama recently visited the factory and retail operation of Thompson Creek Window Company to laud them for increasing their annual revenue by 43% during these trying economic times. Furthermore, they increased their factory … Continue reading

What Is Your New Year's Conclusion?

The advent of the New Year brings about resolutions from every corner of the globe. People promise to give up smoking, to lose weight, to go to church more frequently, etc. Resolutions have even been adapted from a business perspective, … Continue reading

Happy Holidays!

As a reminder - - we will be closed all of next week in celebration of the holiday season. Should you have a critical issue that needs addressing, we will be checking our e-mail intermittently - the best place to … Continue reading

Questions From The Tele-Seminar

The following are a list of questions that we received during our recent tele-conference – which were not answered during the call. All names have been kept anonymous per your request and should you have any additional questions feel free … Continue reading

Follow-Up From The Tele-Seminar

The Tele-seminar this morning was a rousing success. Comments and follow-up questions are pouring in to our inbox. In an effort to answer many of the questions that we did not get to this morning, we will be posting them … Continue reading