Q&A from our Virtual Sales Meeting

Our first ever virtual sales meeting was a rousing success. There were over 1000 companies on the line for this 90 minute event that featured renowned sales trainer Brian Smith. Over the course of the program we addressed numerous topics … Continue reading

The Essentials of a Confirmed Appointment

One of the frequent missteps that occurs in home improvement companies involves confirming set appointments. The importance of speaking to the prospect in advance is to check their availability; however the call should always be presented to the prospect as … Continue reading

Addressing Your Questions

We appreciate all of the excellent questions that we have received from our latest home improvement webinar. Here we address a sampling of them: Q: When looking at marketing costs we put the microscope squarely on the marketing manager and … Continue reading

Our Latest Profitability Webinar

Our most recent home improvement webinar entitled "Are Lead Costs Killing Your Profits? - - The Balancing Act between Traditional (Offline) and Online Marketing was a huge success and as a result, we will be holding part two of this … Continue reading

If You Want to Stay Positive - - Stop Reading the Newspaper

The media purveys doom and gloom and some of those you consider your prospects may have bought in.  However, the majority of homeowners continue to live the good life. Don't allow you and your salespeople to develop an attitude which … Continue reading

Congruence in Scripting

A valid workable script enunciates phrases which create positive mindsets for the prospect/customer. The congruent script uses language which is later used by the salesperson when meeting the prospect which reinforces the message. Here is an example: The person taking … Continue reading

Responding to your Questions

We received two excellent questions into our office the other day and we wanted to tackle them as soon as possible. Q: Besides referrals, what is the #1 best ROI [return on investment] marketing source? A: Obviously referrals have a … Continue reading

Final Q&A from our March 2013 Webinar

Let's summarize the Q&A from last month's home improvement webinar by addressing a trio of vital questions: Q: How do you get people to fill out information if they resist? A: The problem of resistance frequently occurs when there is … Continue reading

More Q&A from our March 2013 Webinar

As promised, we will now continue to respond to some of the questions we received from our latest home improvement webinar on shows and events. Q: I don't agree with not having salesmen at the shows. They are the ones … Continue reading

Q&A from our March 2013 Webinar

We appreciate the marvelous turn out for our most recent home improvement webinar.  How do we know that it was a successful webinar? Here are some statistics: Upwards of 800 companies registered Within the first 30 minutes, only 9 companies … Continue reading