Left Brain vs. Right Brain Selling

There is no such thing as a cold, rational, dispassionate buyer who buys solely on merit. Most decisions are influenced by emotion and similar feelings. I once asked a purchasing agent who had placed an order with a manufacturer for … Continue reading

Making Marketing Integration Work For You

The advent of e-mail marketing has led many businesses to lessen their use of more traditional approaches such as direct mail and telephone, and the reasoning behind this is simple: E-mail marketing is less expensive, and it capitalizes upon the … Continue reading

Q & A From Our June 2011 Webinar (Part 4)

I enjoyed participating in the most recent home improvement webinar on lead generation and appreciate the opportunity to answer many of the questions on canvassing that we received in this format. Q: What is the best way to pay the … Continue reading

Q & A From Our June 2011 Webinar (Part 3)

On last month's home improvement webinar we had the pleasure of welcoming Mark Berch on the program. Mark is Chairman & President of Service Finance Company, a nationally licensed FHA Title I Lender.  They are a third party servicer with … Continue reading

Q & A From Our June 2011 Webinar (Part 2)

Our last home improvement webinar elicited more questions than we have ever received, and we will continue to answer them now. If you have not read it, make sure to review our last blog posting for more questions that were … Continue reading

Q & A From Our June 2011 Webinar

Thank you to everyone who was on last week's home improvement webinar on leads and obtaining financing. We received an abundance of questions, many of which we were not able to answer during the program. As such, we are going … Continue reading

Tracking Results for Better Conversion

When you are crafting your home improvement marketing strategy, there are a number of questions you need to ask yourself. Do you know what is and is not working? Do you know your lead cost for each of your Internet … Continue reading

The Battle Between SEO and Copywriting

Search Engine Optimization is rapidly becoming one of the best ways to promote your website online and ensure that you get listed high in the rankings by Google and various other search engines. For those readers who are not familiar … Continue reading

Q & A From Our Latest Webinar

For those of you waiting for the remaining Q & A from our latest home improvement webinar, we appreciate your patience. Now that all of our Spring programs have wrapped up, here is a summary of questions that were asked … Continue reading

How The Right (And Wrong) Words Effect Your Desired Outcomes

The measure of the value of our communication is the outcome. And, if you are not getting the outcomes you desire, you need to change what you are saying or how you are saying it. If someone is using a … Continue reading