Our Latest Profitability Webinar

Our most recent home improvement webinar entitled “Are Lead Costs Killing Your Profits? – – The Balancing Act between Traditional (Offline) and Online Marketing was a huge success and as a result, we will be holding part two of this webinar on September 1tth, 2013.

We are still sorting through many of your questions from the program, but as has become our routine for these events, we gave away $100 to the individual who gave us the best idea that they learned. Some of the responses are below:

  • After the seminar,  I immediately began asking our customers to give us reviews on Angie’s List and Houzz.
  • The best thing I gathered from the webinar was that 70% of prospects make buying decisions from Internet reviews, and based on that study we are going to sway more of our customers towards filling out online reviews.
  • I plan to resurrect our direct mailing program and I thought the idea of a personal letter from the owner to our list of rehash leads will be very effective. Another opportunity will be a mailing to our past customers, again using a letter from the owner thanking them for their business and including a special offer that will have a time sensitive response.
  • I liked the direct mail segment. The one idea that I will start implementing ASAP, is the immediate letter from the owner to our demo no sales.  And then to follow up 1 month later, 90 days later, etc. We only do email follow up at the moment.
  • The best information I got out of the webinar was about how to “target” your direct mail so as not to waste large mail-outs, by simply testing zip codes and zones with your message with smaller amounts of flyers/post cards, etc.
  • The best idea I acquired from the webinar is to “personalize it” in order to build relationships. Newsletters should have family topics and not just be about our company.
  • I loved learning about the compounding effect of “microgains”. Essentially, by getting 10% better at what we do, we can increase our company’s overall revenue by 33%! I think it is brilliant how this idea mathematically illustrates the exponential power of working together as a team to all get just a little better.

Don’t miss your opportunity to pre-register for the next webinar!



We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

Dave Yoho Associates provided guidance, advice, best practices, and support to our entire staff. Our company has improved across every level after working with them.

Cris Keeter, Owner
All-States Exteriors

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

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