Our Latest Profitability Webinar

Our most recent home improvement webinar entitled “Are Lead Costs Killing Your Profits? – – The Balancing Act between Traditional (Offline) and Online Marketing was a huge success and as a result, we will be holding part two of this webinar on September 1tth, 2013.

We are still sorting through many of your questions from the program, but as has become our routine for these events, we gave away $100 to the individual who gave us the best idea that they learned. Some of the responses are below:

  • After the seminar,  I immediately began asking our customers to give us reviews on Angie’s List and Houzz.
  • The best thing I gathered from the webinar was that 70% of prospects make buying decisions from Internet reviews, and based on that study we are going to sway more of our customers towards filling out online reviews.
  • I plan to resurrect our direct mailing program and I thought the idea of a personal letter from the owner to our list of rehash leads will be very effective. Another opportunity will be a mailing to our past customers, again using a letter from the owner thanking them for their business and including a special offer that will have a time sensitive response.
  • I liked the direct mail segment. The one idea that I will start implementing ASAP, is the immediate letter from the owner to our demo no sales.  And then to follow up 1 month later, 90 days later, etc. We only do email follow up at the moment.
  • The best information I got out of the webinar was about how to “target” your direct mail so as not to waste large mail-outs, by simply testing zip codes and zones with your message with smaller amounts of flyers/post cards, etc.
  • The best idea I acquired from the webinar is to “personalize it” in order to build relationships. Newsletters should have family topics and not just be about our company.
  • I loved learning about the compounding effect of “microgains”. Essentially, by getting 10% better at what we do, we can increase our company’s overall revenue by 33%! I think it is brilliant how this idea mathematically illustrates the exponential power of working together as a team to all get just a little better.

Don’t miss your opportunity to pre-register for the next webinar!

We found Dave Yoho Associates extremely professional and knowledgeable in evaluating our current business model and recommending specific solutions that will improve our efficiency and profit.

Wasyl Bodnar, President
Ventana Design, Sales, and Manufacturing

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

We are grateful to have Dave Yoho Associates work with our entire team. I firmly believe the improved performance of our event marketing team is directly tied to your coaching over the last couple of years.

Scott Barr, Steward
Southwest Exteriors

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries


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