Review from the Summit: Cost vs. Value Report

The next presenter at the Summit was Jim Cory, the editor of Replacement Contractor, a Hanley Wood publication for roofing, siding and window contractors. He currently contributes to both Remodeling and Replacement Contractor magazine as well as their respective web sites and he also organizes the Replacement Contractor Executive Conference, an annual event focusing on sales and marketing in the home improvement industry.

His presentation focused on the Cost vs. Value survey that Remodeling Magazine puts out on an annual basis.

Some of the key points of his presentation included:

  • While the decline is not as sharp as in 2008, the overall trend for home improvement projects is sloping downward
  • On average replacement projects led to a 71.8% recovery in costs, versus 63% for Remodeling and other similar investments
  • Siding (fiber-cement, vinyl) and window replacements (wood, vinyl) contribute 6 of the top ten replacement projects for the year 2009
  • The decline in sunroom value continues to steepen – – at the moment roughly half of the cost is being recovered on average, down almost 25% from 4 years ago

The next topic that I will summarize from the Summit was David Alan Yoho’s presentation on the fallacies involved in most Canvassing projects.

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

I’ve been a client of Dave Yoho Associates since opening my business six years ago. In that time, their training program and sales methods have helped us build a successful organization. Their system is the best I’ve seen so far in any industry!

Ken Sherman, Owner
Brookstone Windows & Doors

I would like to thank Dave Yoho Associates for their consulting services. For me, the meaning of ‘value’ is getting more than what you paid for, and their services truly exemplify this.

Aaron Heth, Director of Sales
Freedom-Solar

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

Recently, Dave Yoho Associates performed ‘role-play’ scenarios for three hours with our salespeople. The eye-rolling is gone and their confidence has grown substantially. Can’t wait for your visit next month!

Jason Phillips, CEO
Phillips Home Improvements

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

I’ve had the privilege of using Dave Yoho Associates consulting services for the last three years. It’s by far the best single business decision I’ve made. Their structure, training, and business coaching are second to none.

Michael James, CEO
Classic Exteriors

It was an honor for us to have Dave Yoho Associates hold a sales meeting for our team. Everyone was enthralled by the powerful content that we are already implementing throughout our business.

Rick Otto, VP of Sales
Coach House Garages

We have been working a long time to reach a “million-dollar month”, and this September we finally accomplished our goal! The Dave Yoho Associates model and training tools are without a doubt the keys to our success.

Chuck Cometti, General Manager
RbA of Central New York

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