The Power of Video Marketing

Everyone these days is looking to incorporate video into their Internet efforts. With the advent of video e-mail and YouTube, not to mention video being shot directly for corporate websites, there are an abundance of methods to get your message across. The mistake that a lot of companies make is believing that they need to budget thousands of dollars to take advantage of these marketing tactics.

The reality is that you can participate in all of these marketing channels with a powerful and visually attractive video while spending less than it would cost you in one direct mail campaign.

The added benefit is that while a direct mail campaign is a short term lead generator. Video that is developed for Internet marketing is constantly working for you, nurturing prospects and creating new relationships.

Now make no mistake, this is not a “bash” on direct mail. We still believe in direct mail as long as it is used in concert with other home improvement marketing tactics. The purpose of the comparison is to get you thinking about a new way to attract prospects. Many of your competitors are already utilizing these tactics and those that aren’t will be in the near future. It is critical that you don’t miss out on this competitive advantage.

In order to create an effective viral video campaign, we recommend the following steps:

  1. Map out your overall strategy and goals. What do you want to accomplish with your video campaign? Would you like to sell more of your product or service? Get more prospects to your website? Generate more referrals?
  2. Decide how you would like your video filmed. In most cases you don’t need to invest in an expensive videographer. See if anyone in your organization has a quality video camera. If not, you can purchase one more affordably than ever before. Websites such as TechBargains offer discounted camcorders, and also scour the Internet looking for the best deal possible.
  3. Block out a half a day to shoot your videos. Barricade yourself in your office or leave your office to avoid distractions. This will allow you to finish the project quicker.
  4. Take the time to edit your videos. Why is this critical? Because your videos should ideally be no more than 5 minutes. Research has proven that the average viewer will lose interest in anything longer than this. Of course there are exceptions, but wouldn’t you rather be on the safe side and make sure that the majority of your prospects watch the entire video?
  5. As stated earlier, there are an abundance of ways to market your videos once you have created them. However, you always want to start with YouTube. Out of all the methods it is by far the quickest and easiest, and remember, you want to get this content on the Internet as quickly as possible.
  6. The next step is to post your videos to your website. Videos on your site are effective for multiple reasons, but their biggest benefit is that they keep the prospect on the website longer. The longer they are on the site the more likely they are to buy something or give you their contact information.
  7. After you accomplish these first two tasks, you want to look into other ways of getting your video out to the general public. Keep in mind that the video content you post on the Internet will not go away, so it is always out there, working for you to create new leads.

In the next blog posting I will go over in detail how to market videos effectively. But the onus is on you to take the first step and shoot some valuable and entertaining content.

To hear from experts in utilizing video marketing in your business, don’t forget to attend the upcoming home improvement summit in Baltimore!

One of the primary takeaways from your most recent visit to our company was that the words, promises, and tone of our call center reps need to speak directly to the prospect’s needs, followed by a professional, systematic sales presentation which builds immediate rapport and trust.

Dave Cerrone, President
Fitch Construction

I want to thank the entire team at Dave Yoho Associates for meeting with our Canvassing Managers last week. The knowledge we learned in only one day was invaluable.

Jason Hollister, Proximity Marketing Manager
RbA Southard Corporation

Dave Yoho Associates are the leaders in business consulting and sales training for the industry. We utilized their services to grow from a small business to averaging over $10 million annually.

Wendy Patterson, Co-Owner
Patterson Homes & Construction

When it comes to consulting advice for the home improvement industry, Dave Yoho Associates has no equal. We have worked with them for over 15 years and we are ecstatic about the results!

Daniel Green, Sr. Vice President
Solarshield

The advice we received from Dave Yoho Associates enabled us to increase our volume with 19% less leads in the first year alone!

Joe Francis, President
Shiner Roofing, Siding and Windows

We’ve used the consulting services of Dave Yoho Associates for several years now. Much of our success can be attributed to following their systematic teachings and practices.

Michael Hoy, President
Great Day Improvements

Your consultant introduced many thought-provoking, exciting concepts that were implemented and drove our net profit. We look forward to a long and prosperous relationship with Dave Yoho Associates!

Mark Watson, Owner
Exterior Medics

Dave Yoho Associates’ consultants are the sharpest in the industry, and are incredible communicators, very engaging, and always inspiring. Their industry insight is unmatched, as is their creativity.

Todd Miller, President
Isaiah Industries

Dave Yoho Associates produced amazing results for us! Every percentage point of improvement in our lead issue rate translated to an additional $500,000 in business.

Brian Leader, Founder
Improveit! Home Remodeling

Immediately after your training, I ran my first solo appointment and got the order for $16,088! I beat out a reputable local remodeling company whose bid was $4000 less and was referred to by the customer as a slightly ‘better’ product.

Sara Zarndt-Brickey, Operations
Re-Bath of Illinois

OUR PARTNERS

Get a FREE 30 Minute Consultation A FREE GIFT
Call Us Now